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Fikri Haimal Putra
Universitas Nusa Putra
Humanities Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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Meningkatkan Literasi dan Minat Belajar serta Membangun Kesadaran Lingkungan Pelajar di Desa Pasirbaru Kecamatan Cisolok Kabupaten Sukabumi Dimas Suherlan; Fikri Haimal Putra; Gina Sahadatun Nisa; Ihsan Sanulqi; M. Shaffan Awwalullah; Marini Putri Rizaldi; Muhammad Rasyid Khair Munawar; Nanda Rizal; Rafli Dwiansyah; Rosi Roro Kirana; Satria Rizki Rohmat; Shakila Qataria Putri Ishak; Sirrie Bariqoh; Siti Nurhalimah; Siti Sadarwarni Hia; Sumarni Sumarni; Winda Nopiyanti; Yarman Hia; Yoviar Pauzi; Yuriska Yuriska; Meutia Riany; Zulvan Dwi Hatmoko; Nurhidayah K Fadhilah; Dania Meida Rosyidah
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1214

Abstract

Kegiatan pengabdian kepada masyarakat yang dilakukan oleh kelompok Kuliah Kerja Nyata (KKN) Desa Pasirbaru Universitas Nusa Putra yang dilaksanakan pada tanggal 19 Februari – 18 Maret 2024, bertempat di Desa Pasirbaru Kecamatan Cisolok Kabupaten Sukabumi telah berkontribusi bagi masyarakat, khususnya pelajar di Desa Pasirbaru. Antusiasme yang tinggi dan sikap kooperatif dari masyarakat sangat membantu keberlangsungan kegiatan KKN. Program kerja pendidikan yang digarap tidak jauh berbeda dari tema yang diangkat yakni meningkatkan literasi dan minat belajar serta membangun kesadaran lingungan melalui Kegiatan Belajar Mengajar (KBM), Lapak Baca, mengaji, pelatihan Microsoft Excel, sosialisasi kebersihan, Seminar Pendidikan, hingga kegiatan kepramukaan. Selain itu, kelompok KKN Desa Pasirbaru juga menyelenggarakan kompetisi keagamaan bagi anak-anak di Desa Pasirbaru sebagai salah satu kegiatan dalam rangkaian Gebyar Ramadan.
The Role of Brand, Product Quality, and Price on Consumer Purchase Interest in The Local Shoe Brand Aerostreet Fikri Haimal Putra; Husni Amala; Rezkiah Nala Putri
Journal Markcount Finance Vol. 2 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i3.731

Abstract

This study employs a quantitative method to measure variables related to consumer purchase interest in Aerostreet shoes. The population involves active students and the general public who have purchased the product. Samples were selected through random sampling classification from students in semesters 1-5 and the general public. Data analysis uses multiple linear regression to examine the influence of promotion, brand, and product quality on consumer purchase interest. PLS-SEM is used as an analysis tool with SMARTPLS 3.3.0, producing valid and reliable instruments. The multiple linear regression analysis results show that product quality and price significantly influence purchase interest, while the brand is not significant. Discriminant validity tests and VIF indicate model fit. Model fitness tests show that the Estimated Model is in line with the data, with an R Square of about 66.4%. Blinding tests show the model can predict about 53.8% of the variation in purchase interest. Hypothesis tests confirm the significant influence of product quality and price, while the brand is not significant. This study contributes to understanding the factors influencing consumer purchase interest in Aerostreet shoes and provides marketing strategy recommendations.
Co-Authors Dania Meida Rosyidah Dimas Suherlan Gina Sahadatun Nisa Husni Amala Ihsan Sanulqi M. Shaffan Awwalullah Marini Putri Rizaldi Meutia Riany Muhammad Rasyid Khair Munawar Nanda Rizal Nurhidayah K Fadhilah Rafli Dwiansyah Rezkiah Nala Putri Rosi Roro Kirana Satria Rizki Rohmat Shakila Qataria Putri Ishak Sirrie Bariqoh Siti Nurhalimah Siti Sadarwarni Hia Sumarni Sumarni Winda Nopiyanti Yarman Hia Yoviar Pauzi Yuriska Yuriska Zulvan Dwi Hatmoko