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All Journal West Science Interdisciplinary Studies
Yusup Yusup
Fakultas Ekonomi Bisnis dan Informatika Universitas Bina Sehat PPNI
Humanities Economics, Econometrics & Finance Social Sciences

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Analysis of Consumer Trust, Social Norms, and Economic Factors in Purchasing Decisions for Sustainable Products in Bandung City Frans Sudirjo; Zahrotul Uyun; Yusup Yusup; Alfa Santoso Budiwidjojo Putra
West Science Interdisciplinary Studies Vol. 1 No. 11 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i11.345

Abstract

This research investigates the complex interactions between consumer trust, social norms, and economic factors in shaping purchase decisions of sustainable products in Bandung City. Using quantitative analysis, a sample of 250 participants was surveyed, and data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The Measurement Model confirmed the reliability and validity of the latent constructs, and the Discriminant Validity analysis highlighted the distinctiveness of the variables. Hypothesis testing showed significant relationships between Agricultural Policy, Infrastructure, Market Quality, and Crop Farm Sustainability. The Coefficient Model showed strong explanatory power (R Square = 58.8%), and the Model Fit Test confirmed the adequacy of the model. Our findings contribute nuanced insights for policy makers, businesses, and researchers interested in promoting sustainable consumer behavior in urban areas.
Co-Authors Alfa Santoso Budiwidjojo Putra Frans Sudirjo Zahrotul Uyun