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p-Index From 2020 - 2025
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All Journal West Science Interdisciplinary Studies
Padri Achyarsyah
National University Jakarta
Humanities Economics, Econometrics & Finance Social Sciences

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Development Betawi Cultural Village Setu Babakan Tourist Destination Through Marketing Strategy Ass Add Value Padri Achyarsyah; Rizki Nurul Nugraha; Dipa Teruna Awaloedin
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.764

Abstract

This research focuses on the development of the Setu Babakan Betawi cultural village tourist destination through marketing strategies as an added value. The research will discuss the development opportunities of this tourist destination and highlight the approach to be taken, namely the marketing strategy to increase the added value of the destination. This research discusses the marketing strategy of artificial tourist destinations, such as the Setu Babakan Betawi Cultural Village Tourism Destination, is very important in the context of cultural heritage preservation and local economic development. This research can have significant positive impacts. First of all, the research can provide in-depth insights into the preferences, expectations and motivations of tourists visiting artificial tourist destinations. The object of this research is in the UN Setu Babakan in Srengseng Sawah Village. This research method uses qualitative with a SWOT analysis approach. This research aims to explore the marketing strategy of artificial tourist destinations, especially focusing on the Setu Babakan Betawi Cultural Village Tourism Destination. The results concluded that through the development of appropriate marketing strategies, this destination can become more attractive to various groups of visitors. The interactive experience that Setu Babakan offers through cultural, artistic, and culinary activities is its main strength
The Challenges of The Digital Era When Making Reservations at Ragunan Wildlife Park DKI Jakarta Dipa Teruna Awaloedin; Rizki Nurul Nugraha; Padri Achyarsyah
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.775

Abstract

This research is entitled The Challenges of the Digital Era When Making Reservations at the Ragunan Wildlife Park DKI Jakarta. This research discusses the challenges of the digital era when making reservations at the Ragunan Wildlife Park DKI Jakarta. Previously, reservations required intensive efforts and relied on traditional sources of information, but with the development of technology, reservations have become more digital. This research has significant positive impacts on various aspects of life and business such as ease of reservation, operational efficiency and improved visitor experience. This research aims to determine the challenges faced in reservations at Ragunan Wildlife Park and find effective solutions to improve service quality and visitor experience. This research was conducted in the Ragunan Wildlife Park area, Pasar Minggu, Jakarta. The research method used was descriptive qualitative with SWOC analysis to identify factors affecting reservation challenges in the digital era. The results of the SWOC analysis show strategies to utilize strengths, overcome weaknesses, take advantage of opportunities, and overcome challenges. Strategy formulation includes updating the online reservation system, collaborating with third parties, improving technological infrastructure, and increasing server capacity.
Co-Authors Dipa Teruna Awaloedin Nugraha, Rizki Nurul