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All Journal West Science Journal Economic and Entrepreneurship
Ahmad Wahyudin
Universitas Negeri Malang, Indonesia
Economics, Econometrics & Finance

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MSMES Success Strategy: Unveiling the Secrets of Inspiring Small Business Success Ahmad Wahyudin; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.364

Abstract

Identify and analyze key factors that lead to success in micro, small, and medium-sized enterprises (MSMES). This research aims to provide in-depth insigh into the strategies used by successful MSMES, with the hope of providing practical guidance to other UMKM. The research methods used include surveys, interviews, and analysis of case studies of a number of UMKMs considered successful. The results reveal the secrets of success, including effective marketing strategies, smart financial management, product innovation, superior customer service, and engagement in the local business community. The findings are expected to be a source of inspiration for MSMES owners and prospective entrepreneurs, as well as to make a positive contribution to the development of the UMKM sector as a whole. By understanding and implementing proven successful strategies, MSMES has the potential to increase their competitiveness in the market and long-term success.
Co-Authors Ludi Wishnu Wardana Sudarmiatin