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All Journal Jurnal Cakrawala Ilmiah West Science Interdisciplinary Studies
Berlian Rahmawati
UIN Raden Intan Lampung
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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A Catalyst of Acculturation of Korean Pop Culture Towards Religious Attitude and Habits of BTS Army Indonesia: A Review of Communication Study Nadya Amalia Nasution; Noffiyanti Noffiyanti; Berlian Rahmawati
West Science Interdisciplinary Studies Vol. 2 No. 06 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i06.1002

Abstract

This research examines how Korean pop culture, especially through the music group BTS, functions as a catalyst in influencing the religious attitudes and habits of their fans (Army) in Indonesia. Using a communication science framework, this research explores the process of intercultural communication that occurs through social media, as well as how the messages conveyed by BTS are constructed, disseminated, and interpreted by their fans. The research method used is a qualitative approach, involving in-depth interviews and participatory observation of members of the Lampung Army. Media content analysis was also carried out to understand the influence of BTS content on fans' religious attitudes and habits. The research results show that the influence of BTS and Korean pop culture creates a complex dynamic between the adoption of new cultural elements and the maintenance of existing religious values. The findings of this research provide insight into the role of communication in cultural acculturation and its impact on non-secular aspects of fans' lives, also contributing to the understanding of how media and intercultural communication can influence religious identity and practice in the era of digital globalization. These findings are important for cross-cultural studies, the sociology of religion, and communication science, and provide practical guidance for researchers and practitioners in the fields of communication and culture.
ANALISIS FAKTOR PENERIMAAN ARTIFICIAL INTELLIGENCE DI LINGKUNGAN SEKOLAH MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM) Berlian Rahmawati
Jurnal Cakrawala Ilmiah Vol. 5 No. 10 (2026): Juni 2026
Publisher : Bajang Institute

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Abstract

The rapid advancement of Artificial Intelligence (AI) opens transformative opportunities for education, yet its adoption in school environments still faces complex barriers. This study aims to analyze factors influencing teachers' and students' acceptance of AI technology in schools using an extended Technology Acceptance Model (TAM) framework incorporating Computer Self-Efficacy (CSE), Anxiety (ANX), and Subjective Norm (SN) constructs. A quantitative cross-sectional survey was conducted among 312 respondents (134 teachers and 178 students) from 15 secondary schools in DKI Jakarta and West Java. The research instrument used a validated 24-item questionnaire based on a 5-point Likert scale. Data analysis employed Partial Least Square-based Structural Equation Modeling (SEM-PLS) using SmartPLS 4.0. Measurement model evaluation confirmed all constructs met convergent validity (AVE > 0.50), discriminant validity (HTMT < 0.85), and composite reliability (CR > 0.80). Hypothesis testing through 5,000-subsample bootstrapping revealed: CSE significantly and positively affects PEOU (β = 0.512, p < 0.001), ANX significantly and negatively affects PEOU (β = -0.289, p < 0.001), PEOU positively influences PU (β = 0.387, p < 0.001), PU is the strongest predictor of BI (β = 0.421, p < 0.001), and SN significantly influences BI (β = 0.178, p < 0.001). The model explains 67.3% of Behavioral Intention variance. These findings provide strategic implications for AI integration policies in Indonesian schools.
Co-Authors Nadya Amalia Nasution Noffiyanti