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All Journal Jurnal Pengabdian Pancasila (JPP) Jurnal Ekonomi dan Bisnis (Jebi)
Wawan Supriyanto
Universitas YPIB Majalengka
Social Sciences Other

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PENGARUH KEWIRAUSAHAAN SOSIAL, PERTUMBUHAN UKM TERHADAP KINERJA EKONOMI LOKAL DI KOTA BANDUNG Wawan Supriyanto
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

This study investigates the influence of social entrepreneurship and Small and Medium Enterprises (SMEs) growth on local economic performance in Bandung City, Indonesia. Through quantitative analysis techniques, including surveys and Structural Equation Modeling with Partial Least Squares (SEM-PLS), this study explores the relationship between social entrepreneurship, SME growth, and economic performance. The results showed a significant positive influence between social entrepreneurship and SME growth on local economic performance. In addition, SME growth mediates the relationship between social entrepreneurship and economic performance. These findings underscore the importance of fostering an ecosystem that supports social entrepreneurship and SME development for sustainable economic growth in Bandung City.
MSME Assistance through the Utilization of Digital Marketing on the E-Commerce Platform in Indramayu Regency Wawan Supriyanto; Tarjono Tarjono; Gilang Bhirawa Noraga
Jurnal Pengabdian Pancasila (JPP) Vol. 4 No. 2 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v4i2.16811

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving Indonesia’s economic growth. However, many MSMEs still face challenges in adapting to digital technology, particularly in marketing. This community service project aimed to assist MSME actors in Indramayu Regency through training and the implementation of digital marketing strategies on e-commerce platforms such as Google My Business, Shopee, and Tokopedia. The approach used was Participatory Action Research (PAR), involving training sessions, discussions, and hands-on practice. The results showed improved understanding among MSMEs regarding the use of digital marketing, optimization of e-commerce platform features, and increased visibility and potential sales of their products. With proper guidance, MSMEs can expand their market reach, enhance competitiveness, and strengthen their role in the digital economy. This program is recommended for replication in other regions to accelerate the digital transformation of MSMEs.
Co-Authors Gilang Bhirawa Noraga Tarjono Tarjono