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All Journal West Science Social and Humanities Studies
Vironika Agustin Saputra
National University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Management of Kedung Gede Lenteng Agung Tourism Village As an Efforts to Empower Local Communities in The Ciliwung Area Rizki Nurul Nugraha; Vironika Agustin Saputra
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.620

Abstract

This research highlights the management of the Kedung Gede Lenteng Agung Tourism Village as an effort to empower local communities in the Ciliwung area, with a focus on success factors. This research aims to provide a comprehensive picture of the contribution of tourist villages in community empowerment. The urgency of the research lies in understanding how the management of the Kedung Gede Lenteng Agung Tourism Village has become an instrument for local community empowerment which has the potential to impact the local economy, preserve culture and improve welfare in the Ciliwung area. The research location is in the Kedung Gede Lenteng Agung Tourism Village, South Jakarta, as a specific context that is relevant for understanding community empowerment efforts through tourism villages. The research method uses descriptive qualitative, allowing in-depth analysis of tourism village management and its success factors. Primary data was obtained through interviews, observation and documentation, while secondary data came from literature studies which included books, journals and internet sources related to the research topic. The research results show that active community participation has a central role in the successful management of tourist villages as an effort to empower communities in the Ciliwung area.
Marketing Strategy for Tourism Destination by Social Media Instagram in Dinas Pariwisata Kota Tangerang Selatan Vironika Agustin Saputra; Rizki Nurul Nugraha
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.721

Abstract

This research analyzes the tourism destination marketing strategy by Instagram social media in Dinas Pariwisata South Tangerang City. The urgency lies in the increasing influence of social media in promoting tourist destinations This study used descriptive qualitative method. The research was conducted at the South Tangerang City tourism office and six tourist destinations, using interviews, questionnaires, observations, and literature searches. The method applied is descriptive qualitative with the SOSTAC approach assisted by SWOT analysis. The research results show that the strategy is considered good, but the lack of content uploads and interaction with followers reduces its effectiveness. This strategy aims to introduce South Tangerang City as an attractive destination on Instagram. It is hoped that the results of this study will provide insights for tourism marketing practitioners to enhance destination promotion strategies through social media.
Co-Authors Nugraha, Rizki Nurul