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All Journal Jurnal Psikologi dan Konseling West Science West Science Social and Humanities Studies
Siti Yayu Wattiheluw
Universitas Dr. Djar Wattiheluw
Humanities Economics, Econometrics & Finance Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences

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Faktor Psikologis yang Mempengaruhi Pengambilan Keputusan Konsumen dalam Konteks Loyalitas Merek Loso Judijanto; Siti Yayu Wattiheluw
Jurnal Psikologi dan Konseling West Science Vol 2 No 02 (2024): Jurnal Psikologi dan Konseling West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpkws.v2i02.1310

Abstract

Penelitian ini bertujuan untuk memahami pengaruh faktor-faktor psikologis pada pengambilan keputusan konsumen dan loyalitas merek. Melalui metode deskriptif literatur, studi ini mengkaji berbagai sumber yang membahas persepsi, sikap, motivasi, dan emosi konsumen serta pengaruh teknologi dalam interaksi digital terhadap loyalitas merek. Hasil penelitian menunjukkan bahwa faktor-faktor psikologis memiliki peranan penting dalam membentuk dan memperkuat loyalitas merek. Persepsi positif terhadap merek mempengaruhi sikap dan motivasi konsumen untuk pembelian berulang, sedangkan emosi positif memperdalam ikatan psikologis dengan merek. Di era digital, interaksi melalui media sosial memainkan peran kunci dalam mempengaruhi faktor-faktor ini. Temuan ini memberikan wawasan bagi pengelola merek untuk mengintegrasikan aspek-aspek psikologis dalam strategi pemasaran mereka guna meningkatkan loyalitas pelanggan. Penelitian ini mengisi celah dalam literatur dengan menyajikan analisis komprehensif tentang bagaimana elemen-elemen psikologis secara spesifik mempengaruhi loyalitas merek.
The Influence of Leadership Style, Organizational Culture, Policy Implementation, and Community Participation on Public Service Efficiency and Employee Satisfaction in Indonesian Local Government Muhajir Makatita; Yuslan Idris Hendry; Ch Soselisa; Muhammad Amin; Siti Yayu Wattiheluw; Mohamad Amin
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1124

Abstract

This study examines the impact of leadership style, organizational culture, policy implementation, and community participation on the efficiency of public services and the happiness of employees in local government in Indonesia. The study involves a quantitative analysis with a sample size of 250 participants. It utilizes a Likert scale ranging from 1 to 5 and leverages Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) for data analysis. The findings demonstrate that all connections are both positive and statistically significant, emphasizing the crucial functions these parameters fulfill in public administration. Leadership style, corporate culture, policy execution, and community participation have a major positive impact on both public service efficiency and employee happiness. The findings provide significant theoretical contributions to the comprehension of public sector management and present practical implications for policymakers and practitioners seeking to enhance public service performance and employee morale.
Co-Authors Ch Soselisa Loso Judijanto Mohamad Amin Muhajir Makatita Muhammad Amin Yuslan Idris Hendry