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All Journal INFORMASI Tunas Cendekia : Jurnal Program Studi Pendidikan Anak Usia Dini
Prayudi Prayudi
Universitas Pembangunan Nasional Veteran Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Social Sciences Other

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NTUC First Campus's Social Responsibility Communication in the Context of Early Childhood Education Singapore Chandra Satya Bintara; Rohma Siti Nur Zannah; Ahmad Hardiyan; Prayudi Prayudi
Tunas Cendekia : Jurnal Program Studi Pendidikan Anak Usia Dini Vol. 8 No. 2 (2025): Tunas Cendekia : Jurnal Program Studi Pendidikan Anak Usia Dini
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/tunascendekia.v8i2.12922

Abstract

This study examines how social responsibility is communicated by NTUC First Campus (NFC), a social enterprise operating in Singapore's early childhood education (ECE) sector, through its 2025 Annual Report. The study responds to a gap in ECE literature regarding how early childhood service providers communicate social accountability to a layered stakeholder ecosystem comprising children, families, educators, regulators, educational institutions, and the professional community. Drawing on Morsing and Schultz's (2006) three stakeholder communication strategies: information, response, and involvement -as descriptive analytical tools, this study employs a qualitative descriptive approach with a document analysis design. The primary data source was NFC's 2025 Annual Report, purposively selected. Findings show stakeholder information as the most dominant form, spread across data on service reach, child and family support, sector contribution, and external recognition. Stakeholder response is represented minimally, limited to two data points: one quantitative parent-satisfaction indicator and one qualitative phrase, both without process explanation. Stakeholder involvement appears in different gradations depending on the type of partner: more explicit at the programme-development level with non-regulatory partners, as seen in the co-design of ZooSchool with Mandai Wildlife Group, co-developed training courses with polytechnics, and a leadership programme co-designed with a university; and more implicit in partnerships with the regulator, as seen in the Attendance Support Initiative with the Early Childhood Development Agency (ECDA), and in participation in professional sector forums. This study contributes to understanding social accountability practice in the ECE sector by demonstrating that the stakeholder involvement category is not homogeneous but varies by partner type, and that programme-level stakeholder involvement is not automatically equivalent to involvement in organizational communication processes.
The heartfelt communication model of the 'Gerakan Indonesia Membantu' in enhancing awareness among Indonesian students in China Uspal Jandevi; Puji Lestari; Prayudi Prayudi
Informasi Vol. 54 No. 1 (2024): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v54i1.71028

Abstract

This research aims to discover the latest philanthropic communication model employed by the Gerakan Indonesia Membantu (GIM) organization during their efforts to provide aid to Indonesian students in need in China. The spirit of providing tangible support to Indonesian students from lower-middle economic backgrounds, enabling them to continue their studies in China, inspired the formation of the GIM organization. In fulfilling its mission, GIM communicates with various parties so that Indonesian students in China can help one another, with the hope that all Indonesian students in the country can live decently and concentrate on completing their studies successfully This study evaluates and develops the efforts made by the GIM organization in providing assistance, awareness campaigns, and support to Indonesian students who need help to sustain their lives and complete their studies in China. The research adopts a qualitative approach with a phenomenological research type. Data were collected through interviews, focus group discussions, observations, and documentation. The collected data were then processed and conclusions were drawn. The results of this study show that GIM's awareness activities are not only focused on fundraising but also on building public trust in fund management and fostering a sense of belonging among donors towards Indonesian students in need in China. Further explanations are detailed in nine key points discussed in the findings and discussion chapter of this paper. This paper can serve as a reference for social organization activists with humanitarian visions and missions in conducting fundraising activities. It also provides new insights for scholars studying organizational communication, particularly in relation to philanthropic activities.
Co-Authors Ahmad Hardiyan Chandra Satya Bintara Lestari, Puji Rohma Siti Nur Zannah Uspal Jandevi