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All Journal Jurnal Riset Mahasiswa Akuntansi Ganec Swara
Fatimah Azzahra
Universitas Mataram
Economics, Econometrics & Finance

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI RETURN SAHAM PADA PERUSAHAAN HOLDING COMPANY DAN NON-HOLDING COMPANY STUDI EMPIRIS PADA BURSA EFEK INDONESIA Fatimah Azzahra; M. Ali Fikri; Nungki Kartikasari
Jurnal Riset Mahasiswa Akuntansi Vol. 2 No. 3 (2022): Jurnal Riset Mahasiswa Akuntansi, September 2022
Publisher : Fakultas Ekonomi dan Bisnis Unram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/risma.v2i3.243

Abstract

Penelitian ini bertujuan untuk melihat pengaruh rasio Likuiditas, Leverage, Profitabilitas, Aktivitas dan Nilai Pasar terhadap return saham perusahaan manufaktur Holding Company dan Non-Holding Company periode 2020. Metode pengambilan sampel menggunakan metode purposive sampling. Jumlah sampel dalam penelitian ini 121 perusahaan Holding Company dan 40 perusahaan Non-Holding Company. Penelitian ini dilakukan dengan menggunakan analisis linier berganda. Hasil penelitian menunjukkan bahwa rasio Likuiditas, Profitabilitas dan Aktivitas berpengaruh positif terhadap return saham perusahaan Holding Company dan Non-Holding Company sedangkan Leverage dan Nilai Pasar berpengaruh negatif terhadap return saham perusahaan Holding Company dan Non-Holding Company.
Efektivitas Digitalisasi Pemasaran Melalui Aplikasi PLN Mobile Dalam Menekan Biaya Operasional Pelayanan Pelanggan: Effectiveness of Marketing Digitalization Through the PLN Mobile Application in Reduce Customer Service Operational Costs Fatimah Azzahra; Nanda Dwipratiwi Ladila; Nila Rahayu
Ganec Swara Vol. 20 No. 3 (2026): September 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i3.749

Abstract

PT PLN (Persero) is conducting a digital transformation through the PLN Mobile application to improve service quality and operational efficiency. This study aims to analyze the effectiveness of digital marketing through PLN Mobile in reducing customer service operational costs. The study used a descriptive qualitative method with observation, interviews, and documentation techniques. Informants were selected using a purposive sampling technique, including supervisors and employees in the marketing, finance, and customer service departments. Data analysis was carried out through data reduction, data presentation, and conclusion drawing and verification. The results show that PLN Mobile is an integrated digital marketing and customer service medium. This application makes it easier for customers to access various electricity services while increasing operational efficiency, especially through reduced labor costs due to the increased use of digital services.
Co-Authors M. Ali Fikri Nanda Dwipratiwi Ladila Nila Rahayu Nungki Kartikasari