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Yunita Sinta Amanda
Universitas Negeri Semarang
Humanities Social Sciences

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Strategi Digital Marketing pada Lembaga Kursus dan Pelatihan Vision College Yunita Sinta Amanda; Bagus Kisworo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4470

Abstract

Adanya teknologi internet dan media social membuat strategi digital marketing menjadi hal yang sangat penting bagi lembaga khususnya lembaga kursus dan pelatihan yang memiliki persaingan yang sangat ketat karena banyaknya kompetitor yang muncul setiap tahun. Penelitian ini bertujuan untuk mendeskripsikan tentang :1) Penerapan strategi digital marketing di LKP Vision College, dan 2) Mendeskripsikan factor penunjang dan factor penghambat keberhasilan strategi digital marketing di LKP Vision College. Penelitian ini menggunakan metode penelitian kualitatif yang mengacu kepada model penelitian Sugiyono. Dalam pengumpulan dara menggunakan teknik wawancara, observasi, dan dokumentasi. kemudian pengolahan data menggunakan triangulasi data dan triangulasi sumber. Dari penelitian ini didapatkan hasil : 1) Model Marketing yang digunakan adalah model Segmenting, Targetting, dan Positioning (STP), model Search Engine Optimation (SEO), dan model Social Media Marketing (SMM). 2) Kemudian strategi digital marketing yang digunakan adalah strategi Strenght, Weakness, Opportunity, dan Threats (SWOT), dan strategi Marketing mix 7p. 3) Terdapat beberapa faktor yang menunjang adanya penerapan strategi digital marketing LKP Vision College, diantaranya sumber daya manusia dan sarana prasarana. Sedangkan faktor penghambat diantaranya pendanaan dan komunikasi interpersonal.
Strategi Digital Marketing pada Lembaga Kursus dan Pelatihan Vision College Yunita Sinta Amanda; Bagus Kisworo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 5: Agustus 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i5.4512

Abstract

The existence of internet technology and social media makes digital marketing strategies very important for institutions, especially courses and training institutions that have very fierce competition because of the many competitors that appear every year. This study aims to describe: 1) The implementation of digital marketing strategies at LKP Vision College, and 2) Describe the supporting factors and inhibiting factors for the success of digital marketing strategies at LKP Vision College. This research uses qualitative research methods that refer to Sugiyono's research model. In collecting data using interview techniques, observation, and documentation. then data processing using data triangulation and source triangulation. From this research, the results were obtained: 1) The Marketing model used is the Segmenting, Targeting, and Positioning (STP) model, the Search Engine Optimation (SEO) model, and the Social Media Marketing (SMM) model. 2) Then the digital marketing strategy used is the Strenght, Weakness, Opportunity, and Threats (SWOT) strategy, and the 7p Marketing mix strategy. 3) There are several factors that support the implementation of LKP Vision College's digital marketing strategy, including human resources and infrastructure. While inhibiting factors include funding and interpersonal communication
Co-Authors Bagus Kisworo, Bagus