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Chatarina Yunita
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Economics, Econometrics & Finance

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Pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian di Bakso Boedjangan Juanda Bekasi Bella Riska Putri Edyanto; Chatarina Yunita
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and analyze the effect of brand image, product quality, and price perception on purchasing decisions at Bakso Boedjangan Juanda Bekasi. The population in this study was 100 respondents with data collection using a questionnaire given to respondents with accidental sampling technique. The analytical method used in this research is multiple regression analysis. The results of this study indicate that brand image variables, product quality variables, and price perception variables simultaneously influence purchasing decisions at Bakso Boedjangan Juanda Bekasi. Then the partial results show that the product quality and price perception variables have a significant effect on purchasing decisions while the brand image variable has no effect on purchasing decisions,
Pengaruh Kualitas Produk, Lokasi, dan Persepsi Harga Terhadap Keputusan Pembelian di Angkringan Iwan Cipinang Affandy Dwinanto; Chatarina Yunita
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research to determine and analyze the effect of product quality, location, price perception, and purchase decision of Warung Angkringan Iwan Cipinang. The population in this research was 100 respondents with data collection using a questionnaire given to respondents with accidental sampling technique. The analytical method used in this research is multiple regression analysis. The results of this research indicate that product quality variable, location variable, price perception variable simultaneously affect the purchasing decision of Warung Angkringan Iwan Cipinang. Then the results partially show that location and price perception variables have a significant effect on purchasing decision, while quality product variable have no effect on purchasing decisions.
Pengaruh Kualitas Pelayanan, Promosi dan Lokasi Terhadap Kepuasan Pelanggan di Park Hotel Jakarta Elisabet Crismawati; Chatarina Yunita
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the effect of service quality, promotion and location on customer satisfaction at Park Hotel Jakarta. The population in this study were all visitors who stayed at Park Hotel Jakarta from April 2022 to May 2022. The sampling technique used was purposive sampling as many as 100 respondents. Collecting data using a questionnaire that has been tested for validity and reliability. The analytical method used in this research is multiple regression analysis. The results of statistical tests can be concluded that the quality of service, promotion and location simultaneously have a significant effect on customer satisfaction. Then the partial results show that the Promotion and Location variables have a significant effect on Customer Satisfaction, while the Service Quality variable has no significant effect on Customer Satisfaction. The result of the coefficient of determination on customer satisfaction is 44.1% and the remaining 55.9% is influenced by other variables that are not included in this study.
Co-Authors Affandy Dwinanto Bella Riska Putri Edyanto Elisabet Crismawati