Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Panorama Nusantara
Vera Verina
STIE Pariwisata Internasional
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi Terhadap Kepuasan Pelanggan (Pada Roemah Coffee Eatery & Hub) Vera Verina; Efiani
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to ascertain the impact of product quality, price perception, and location on consumer satisfaction at Roemah Coffee Eatery & Hub. The research method used is multiple linear regression analysis with purposive sampling technique. Data was collected by giving questionnaires to 100 respondents with the criteria of customers who had visited at least 2 or more times to Roemah Coffee Eatery & Hub. From the 120 respondents, as many as 20 respondents were used to test the validity and reliability. Meanwhile, 100 respondents were used for classical assumption testing, multiple regression analysis, t test and F test, and analysis of the coefficient of determination (R2). From the results it can be concluded that product quality has a positive and partially significant effect on customer satisfaction. Price perception has a positive and partially significant effect on customer satisfaction. Location has a positive and significant effect partially on customer satisfaction. Product quality, price perception, and location have a simultaneous positive and significant effect on customer satisfaction.
Co-Authors Efiani