Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Panorama Nusantara
Aryo Utomo Nugroho
STIE Pariwisata Internasional
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN AUNTIE ANNE’S AEON MALL JAKARTA GARDEN CITY Aryo Utomo Nugroho
Panorama Nusantara Vol 16 No 1 (2021): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the effect of product quality, price perception and digital marketing on customer satisfaction at the Auntie Anne’s AEON Mall Jakarta Garden City. The population in this study are the customers of Auntie Anne’s AEON Mall Jakarta Garden City. The sample used in this study was 100 people by purposive sampling method. The data collection by accidental technique using the designed questionaire. The Questionaire has been tested of its validity and reliability prior to distribution. Data were analyzed by descriptive and quantitative. The regression analysis started with the classical assumption test (normality, multicolinearity, heteroscedasticity and linearity test) afterward by multiple linear regression analysis. The model determined by the hypotheses testing applied F test, t test and correlation test and the coefficient of determination (R2). The results showed that product quality has a significant influence on customer satisfaction, price perception has a significant effect on customer satisfaction, digital marketing has a significant effect on customer satisfaction, where all variables have a positive effect on customer satisfaction simultaneously at the Auntie Anne’s AEON Mall Jakarta Garden City
Co-Authors