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All Journal Jurnal Pariwisata Nusantara Journal of Sharia Economics, Banking and Accounting
Elsa Syakira
Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
Economics, Econometrics & Finance Social Sciences

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Analysis of the Potential and Performance of the Tourism Sector towards the Community (Study on Pasir Kencana Beach Tourism Area in Pekalongan City) Elsa Syakira
Jurnal Pariwisata Nusantara (JUWITA) Vol. 3 No. 1 (2024): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v3i1.10009

Abstract

Purpose: Tourism has become a major growth engine in Indonesia and has helped the local economy and government. One of Indonesia's emerging economic sectors is tourism. Pekalongan is one of the most central cities in Java and has many natural and man-made tourist spots.  To increase the attractiveness and sustain tourism, Pasir Kencana tourism in Pekalongan city should be properly managed. The objective of this investigation is to determine the extent to which community-based tourism (CBT) is being used, how it is implemented, and what obstacles are encountered in implementing CBT in tourism. Method: Data were collected through observations, interviews, and documentation. Data analysis was conducted through the use of the descriptive narrative method.  Result: These results show that although the community has participated in tourism management, it has not reached the desired level. Pasir Kencana Beach is a good example of community-based tourism, evidenced by the activities of a good tourism outreach group (Pokdarwis). Constraints of community-based tourism management development strategies include promoting tourism, adding qualified human resources based on the field of education, using information technology to introduce and promote tourism to a wider audience; it is also possible to attract investors to help improve tourism-related infrastructure and develop tourism destinations by making the best use of available space and leveraging local uniqueness and culture to generate more revenue from visitors. Contribution: This research contributes to developing scientific concepts about community participation in developing tourist destinations.
Analisis Sentimen Konsumen terhadap Brand Lokal pada Pertumbuhan Ekonomi Digital di Indonesia Nehayatul Najwa; Dini Syafa’ati; Elsa Syakira; Ade Gunawan
Journal of Sharia Economics, Banking and Accounting Vol 2, No 2: 2025
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jseba.v2i2.207

Abstract

Penelitian ini bertujuan untuk menganalisis sentimen konsumen terhadap merek -merek lokal Indonesia dalam konteks pertumbuhan ekonomi digital. Penggunaan pendekatan kualitatif berdasarkan analisis data digital dari media sosial (Twitter dan Tiktok) dan media non-sosial (pesan online, blog, artikel) mengumpulkan penelitian ini. Sementara suasana hati konsumen didominasi oleh emosi positif (dirujuk oleh 561), peningkatan suasana hati negatif (dirujuk oleh 60) menunjukkan risiko risiko yang harus segera diantisipasi dari merek lokal. Platform Twitter dan Tiktok adalah saluran utama yang menyebarkan cerita digital dengan partisipasi penting dari pembuat konten. Namun, strategi komunikasi merek lokal tetap tidak berbasis data suasana hati dan tidak konsisten untuk membangun narasi yang mendalam. Pernyataan tersebut menyoroti pentingnya mengintegrasikan analisis suasana hati ke dalam pemasaran, pengembangan produk, dan strategi layanan. Secara teori, penelitian ini memperkaya literatur tentang branding lokal di era digital. Dalam praktiknya, hasil industri, pemerintah dan pemain KSME dapat digunakan sebagai dasar untuk menciptakan pedoman adaptasi dan strategi untuk dinamika pasar digital yang semakin kompetitif dan berbasis konsumen.
Co-Authors Ade Gunawan Dini Syafa’ati Nehayatul Najwa