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All Journal Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Zsa Zsa Izazi
STIE Mahardhika Surabaya

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ANALISIS SWOT PEMASARAN DIGITAL CV RAMINDO KARYA MENGGUNAKAN TIKTOK ADS DAN FACEBOOK ADS DALAM ERA DIGITAL Ghishela Yuwanasari; Zsa Zsa Izazi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.144

Abstract

This paper discusses the analysis of the digital marketing strategy of the CV Ramindo Karya Company using two main platforms, namely TikTok Ads and Facebook Ads. This research uses a qualitative research method with a case study approach. The aim is to ensure the effectiveness of CV Ramindo Karya's digital advertising campaign in supporting the company's marketing objectives. SWOT analysis is used to reveal strengths, weaknesses, opportunities and threats. Based on the results of the analysis, various strategies can be formulated to take advantage of strengths and opportunities, as well as weaknesses and threats to overcome. The implementation of the strategy is expected to increase the competitiveness of CV Ramindo Karya in the future.
PEMAHAMAN MANAJEMEN DALAM KELANCARAN PROSES KERJA BIDANG INDUSTRI PERUSAHAAN PASTA GIGI Ahmad Sulthan Hidayatullah; Zsa Zsa Izazi
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jebmass.v2i5.148

Abstract

This Entrepreneurship Temporary Work Program provides practical experience for students by enhancing their knowledge, skills, motivation, and attitudes in an industrial setting. The program's primary goal is to instill entrepreneurial values and prepare students for the workforce after graduation. It involves a partnership between PT MADUSARI MAS Industry and PT UNILEVER, focusing on the production of toothpaste. The program includes both discussions and hands-on practice, allowing students to gain direct insight into the manufacturing process. The research focuses on product development, particularly the commercial stage, using qualitative methods, such as interviews with Pepsodent toothpaste users. Data from observations and interviews are compared through a triangulation method, involving categorization and theoretical analysis of product development, innovation, and consumer purchasing decisions. The results indicate that Pepsodent continuously innovates by expanding its product line to include mouthwash and toothbrushes, which impacts consumer needs and preferences.
Co-Authors Ahmad Sulthan Hidayatullah Ghishela Yuwanasari