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All Journal Journal of Economics, Business, & Accountancy Ventura Journal Of Human And Education (JAHE)
Azizah, Rahmawati
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Consumer Brand Engagement on Online Brand Experience and Its Consequences on Banking Apps Service Octavia, Ria; Azizah, Rahmawati; Shafitranata, Shafitranata
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3461

Abstract

Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining marketing science and psychology with cognitive, affective, and behavioral dimensions. These are likely to generate a lot of positive online brand experiences, brand satisfaction, brand loyalty, and brand trust. This study aims to examine the effect of CBE on brand satisfaction, loyalty, and trust through online brand experience in the context of mobile banking apps. We involved 170 active customers having transacted using m-banking apps through a purposive sampling method and analyzed them using the structural equation model (SEM) approach. We found that CBE positively affects brand satisfaction, loyalty, and trust through online brand experience. This study suggests banks improve the implementation of the CBE concept because it creates a positive online brand experience to produce loyal customers who will benefit the banking business.
Pelatihan Digital Marketing Dalam Rangka Mendukung Hilirasi Produk Teaching Factory Bagi Guru SMK Negeri 1 Padang Cermin Purnama, Syara; Octavia, Ria; Azizah, Rahmawati; Madyoningrum, Asri Winanti
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2130

Abstract

Pelatihan Digital Marketing dalam rangka mendukung hilirasi produk teaching factory bagi guru SMK Negeri 1 Padang Cermin yang diselenggarakan oleh tim dosen STIE Al Madani berjalan dengan baik, lancar, dan interaktif. Kegiatan pelatihan ini diikuti oleh 19 orang peserta dari para guru SMK Negeri 1 Padang Cermin. Pelatihan ini bertujuan untuk meningkatkan pemahaman dan keterampilan guru dalam memanfaatkan platform digital untuk pemasaran produk teaching factory. Materi yang disampaikan meliputi strategi pemasaran melalui media sosial serta penggunaan market place. Peserta sangat antusias mengikuti pelatihan ini, terlihat dari partisipasi aktif mereka dalam sesi diskusi dan latihan praktek. Hasil dari pelatihan ini menunjukkan peningkatan yang signifikan dalam pemahaman dan keterampilan peserta terkait digital marketing. Pelatihan ini menjadi langkah penting dalam mendukung pendidikan vokasi yang relevan dengan kebutuhan industri saat ini.
Pelatihan Menciptakan Peluang Bisnis Melalui Optimalisasi Marketplace di Era New Normal Pandemi Covid 19 Madyoningrum, Asri Winanti; Shafitranata, Shafitranata; Azizah, Rahmawati
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.891

Abstract

The new normal era after the Covid 19 pandemic was the beginning of the revival of the business world and the country's economy. The rise of the business world is really needed to move the wheels of the economy through a digital marketing approach. Community service activities aim to increase understanding of the community in efforts to optimize the marketplace, delivered by the service team of lecturers from the Al-Madani College of Economics. Implementation of service activities uses practical methods, lectures and question and answer sessions. The target training participants were 30 residents of Rajabasa Nyunyai Village, Rajabasa District, Bandar Lampung City. Implementation of community service activities is carried out offline in the Rajabasa Nyunyai Village hall. This training focuses on material on the use of digital marketing in creating business and marketing opportunities with Facebook social media facilities. This training can provide knowledge and knowledge about the world of business and business to improve the community's economy. It is hoped that this service activity can take place regularly and continuously, so that it can further increase public understanding of the use of digital technology to increase citizens' income.
Co-Authors Asri Winanti Madyoningrum Octavia, Ria Purnama, Syara Shafitra Nata Nata Shafitranata, Shafitranata