Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Sosial
Fahmi Fahrizal Pradianto
Universitas Wijaya Putra Surabaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MIE RATE “RAJA TEGA” BALONGPANGGANG GRESIK Fahmi Fahrizal Pradianto; Hendrik Rizqiawan
Jurnal Ekonomi, Bisnis dan Social Vol 1 No 1 (2023): JEBS, April 2023
Publisher : Fakultas Ekonomi dan Bisnis Universita Wijaya Putra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the effect of product, price and location on purchase decision. The sample of this research is the people who consume the product of Mie Rate "Raja Tega" Balongpanggang Gresik. The sampling technique in this research used the theory of Sugiono with a non-probability sampling technique, namely purposive sampling totaling 100 respondents. Statements were given using a questionnaire. Responses from respondents were analyzed using Statistical Product and Service Solutions (SPSS) version 21. This study research multiple linear regression analysis. Hypothesis testing was carried out partially (t-test) and simultaneously (F-test). The results of this study indicate that product, price, and location simultaneously have a positive and significant effect on purchasing decisions for the Mie Rate "Raja Tega" Balongpanggang Gresik product. Partially Product affects the Purchase Decision. While the Price and Location have positive effect but not significant on purchase decisions. The independent variables in this research have an influence of 58,7% on purchase decisions and the rest are influenced by other variables that aren’t in this research
Co-Authors Hendrik Rizqiawan