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Citra Pratiwi
Universitas Airlangga
Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran CSR Mondelez International dalam Membentuk Customer Loyalty Citra Pratiwi; Affan Hasby Winurrahman
Jurnal Audiens Vol. 5 No. 2 (2024): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i2.359

Abstract

Penelitian ini bertujuan untuk menganalisis peran Corporate Social Responsibility (CSR) PT. Mondelez International dalam membentuk loyalitas pelanggan. PT. Mondelez International merupakan produsen makanan ringan terbesar di dunia, dan telah memasukkan program keberlanjutan sebagai pilar strategi pertumbuhan jangka Panjang. Melalui program CSR seperti Cocoa Life, Mondelez International berkomitmen untuk memberikan dampak positif pada lingkungan dan Masyarakat sekitar. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif deskriptif dengan studi kasus sebagai metodenya. Dalam penelitian ini, peran CSR dalam pembentukan loyalitas pelanggan terutama terlihat pada tahap advocacy, dimana pelanggan mulai mengetahui misi etis Perusahaan. Namun, pada tahapan sebelumnya dalam Customer Journey, peran CSR tidak begitu terlihat, dengan didominasi pengaruh iklan merek melalui media televisi. Hasil penelitian menunjukkan bahwa kesadaran pelanggan terhadap isu keberlanjutan dan program CSR dapat meningkatkan kepuasan dan kebanggan pelanggan, yang membawa pada loyalitas pelanggan. Program CSR juga memainkan peran penting dalam membangun reputasi peruasahaan, yang merupakan faktor penting dalam mempertahankan loyalitas pelanggan.
Digital Audio Workstation (DAW) As A Technology Communication Medium in the Convergence of Music Production Practices in the Digital Age Ario Prabowo; Citra Pratiwi
Journal of World Science Vol. 5 No. 3 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i3.1648

Abstract

The rapid development of digital technology has significantly transformed the music industry, particularly in the processes of production, distribution, and consumption. One of the key innovations driving this transformation is the Digital Audio Workstation (DAW), which enables musicians to produce music independently within a flexible and digital ecosystem. This research analyzes the role of the Digital Audio Workstation (DAW) in the convergence of technology and music production practices in the digital era. DAW is not only a music production tool but also serves as a communication medium that shapes musicians’ creative patterns. Using McLuhan’s technological determinism theory and Jenkins’ media convergence theory, the study finds that DAW introduces flexibility in music production, allowing cross-border collaboration. The results indicate that DAW has democratized music production, enabling independent musicians to control both the creative process and music distribution, although challenges such as digital literacy and quality standards remain. DAW plays a crucial role in shaping musicians’ identities, facilitating communication with audiences, and accelerating the emergence of a more collaborative and global digital music culture. This research also shows how DAW transforms the way musicians interact with technology and the broader music industry.
Co-Authors Affan Hasby Winurrahman Ario Prabowo