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Miftahul Arzak
Universitas Muhammadiyah Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi Miftahul Arzak
Komunikator Vol 7, No 1 (2015)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This paper aims to explain the hidden meaning behind the ad of Pertamina, namely “Pemanfaatan Energi (Energy Utilization)”.  The ad displays childrens as models and narratives filled by children in the form of audio and texts. This paper thus will analyze text, audio and display of children within the Pertamina's ad. It will be analyzed using the concept of Nature as Backdrop and Environmental Advocacy by Julia B Corbett, which argues that the ad is a message that is made to attract attention, and to give understanding to the audience. At the end, this paper explicates how  children are displayed in the Pertamina's ad. Keyword: Pertamina, Children, Ad
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