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Rena Delianti
Universitas Adhirajasa Reswara Sanjaya
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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English and Its Influence on Sundanese Communication among Generation Z in Bandung Dasrun Hidayat; Nabila Damayani Marzaman; Rena Delianti; Sobia Shahzad
Komunikator Vol 16, No 1 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.19278

Abstract

The escalating use of English as a primary mode of communication in Bandung City is impacting the younger generation's interest in learning and using the Sundanese language. This quantitative study investigates the correlation between English and Sundanese language usage among 100 respondents aged 12-21, employing correlation and simple linear regression tests. Results indicate a negative influence of English on Sundanese usage, with higher English usage correlating with lower Sundanese use (correlation coefficient: -0.622, English's effect on Sundanese: 59.5%). The decline in Sundanese usage is attributed to environmental factors, education, and peer interactions. Recommendations include promoting Sundanese among Generation Z to preserve the language.
Co-Authors Dasrun Hidayat Nabila Damayani Marzaman Sobia Shahzad