Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis
Sucayono Sucayono
Universitas Pamulang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Model Pengembangan Usaha Produk Bayi dan Anak Halomam Berbasis Pendekatan Business Model Canvas Sucayono Sucayono
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1992

Abstract

This study addresses the lack of integration in the business model of Halomam, a retail business specializing in baby and children’s products, which limits its marketing effectiveness and revenue diversification. The objective of this research is to analyze the existing business model and propose its development using the Business Model Canvas (BMC) approach. A qualitative descriptive method was employed, with data collected through in-depth interviews, direct observation, and documentation involving key informants, including the business owner and staff. The analysis followed a systematic process of data condensation, data display, and conclusion drawing. The findings reveal that Halomam’s business model is not yet fully integrated, particularly in customer segmentation, which remains broad and insufficiently targeted. In addition, revenue streams rely primarily on product sales without significant diversification. However, the business demonstrates considerable potential in its key resources, activities, and partnerships. This study contributes by offering a structured evaluation of a small retail business model and proposing strategic directions, including more specific customer segmentation, strengthened digital marketing, and diversified revenue streams to enhance competitiveness and long-term sustainability.
Determinan Impor Kopi Italia di Pasar Dunia: Peran Konsumsi Domestik dan Populasi Penduduk dalam Model Persamaan Simultan Sucayono Sucayono; Rahmah Farahdita Soeyatno
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i3.2344

Abstract

Italy ranks as the world's third-largest importer of coffee, following the United States and Germany, accounting for approximately 7.9 percent of global coffee imports on average. Identifying the factors that influence Italy's coffee import demand is therefore strategically relevant for coffee-exporting nations, including Indonesia, particularly in developing market-entry and market-expansion strategies. The present research forms part of a broader econometric simultaneous-equation framework for the global arabica coffee market, which incorporates 18 structural equations and 6 identity equations. The model is estimated through the Two-Stage Least Squares (2SLS) approach using annual time-series observations from 1981 to 2018. Rather than discussing the full system, this article focuses on a single structural equation identified as the most statistically robust among the eighteen structural equations: the Italy coffee import equation, which produced the highest coefficient of determination (R² = 99.07%; Adjusted R² = 98.76%) with a highly significant F-test (F = 318.74; p < 0.0001) and no indication of serial correlation (Durbin-Watson = 1.94). The estimation results show that Italy's coffee import volume is significantly and positively influenced by domestic coffee consumption and population size, while price-related variables (the world arabica-robusta price ratio, changes in world robusta price), Italy's GDP, the exchange rate, and coffee stock ratio are not statistically significant. These findings indicate that Italy's coffee import behavior is driven primarily by domestic demand fundamentals rather than short-term price signals, suggesting that exporting countries should prioritize reliability of supply and long-term partnership over price-based competition when targeting the Italian market.
Co-Authors Rahmah Farahdita Soeyatno