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Siahaya, Isabella Astrid
Program Studi Komunikasi Unika. Atma Jaya, Jakarta
Languange, Linguistic, Communication & Media

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Evaluation of Strategies and Implementation of Starbucks Coffee to Establish The Image of Indonesian Coffee Sri Ayu Maharani; Isabella Astrid Siahaya
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.727 KB) | DOI: 10.36388/ia.v5i1.769

Abstract

This study discusses the strategy of communication and implementation  used by Starbucks  Coffee  Indonesia to  establish the  image of  Indonesian coffee.  Concepts and theories used in this study are the image and the four planning work program based on Cutlip, Centre & Broom in Defining the problem or opportunity, Strategy, Implementation and the last is evaluation program. The method used in this research is the qualitative method with in-depth interviews, observation, and documentation. The established wish image of Indonesian coffee is Indonesian rich in diverse types of coffee. From this study, it was found that Starbucks Coffee does not have a strategy and specific implementation in shaping the image of Indonesian coffee. Strategy and implementation used to establish the image of Indonesian coffee are the same with the strategy and implementation which is used for other coffee in Starbucks. There is no special treatment for established the image of Indonesian Coffee, although Starbucks coffee has always adjusted the value of wherever Starbucks located. Besides,  Starbucks Coffee never  performs an  evaluation to  measure the  success of  the program. From these activities can be seen that there are some customers who already know about the image which is established by Starbucks, while others people simply know that Starbucks sells  coffee from  Indonesia. As a  recommendation, Starbucks should  have a strategy and specific implementation to establish the image of Indonesian coffee.
Employee Relations dan Corporate Reputation Belajar dari Google Isabella Astrid Siahaya
Jurnal InterAct Vol 2, No 1 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1860.937 KB) | DOI: 10.36388/ia.v2i1.742

Abstract

Nowadays companies highly acknowledge the significant role of employee to improve company’s performance. As important as it is, in Indonesia, companies are publicize actively their relationship with their employees. An Indonesia’s leading newspaper ran an article covering companies that provide attractive facilities that employees can use  in their  office. Also described  is how  every company tries to make their employees feel comfortable at work, treat them well and make them happy which at the end contribute to increase productivity. This article, particularly, discusses about how employee relation is used to build and improve company’s reputation.
Dampak Penggunaan Email dan Instant Messenger terhadap Komunikasi Organisasi Isabella Astrid Siahaya
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.398 KB) | DOI: 10.36388/ia.v3i1.718

Abstract

This article aims to know the impact of communication technology in organizational communication. As we know organizational communication has limitations because of distortions, one of which is caused by physical distance. However, with the development of technology, physical distance can be overcome by sending the work instruction, discussion, and decision-making through email or instant messengers like WhatsApp, Blackberry Messenger that can be accessed by simply using the phone. The advantage of instant messaging services is that it can be used by anyone, anywhere and anytime without the need to meet at the office. Technology changes offices into virtual ones. Distortion due to the dissolution of the message on one level in the organizational structure can be minimized because employees who are members within the group instant messenger can read messages simultaneously. Additionally, nonverbal message during face to face communication can be replaced with emoticons. But the downside is the time to work is often used for informal messaging not relevant with work and the employee ultimately can be drowned in a flood of data, including ones not needed to complete the job. 
Co-Authors Sri Ayu Maharani