Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEBD
Nadirman
Fakultas Ekonomi dan Bisnis Universitas Putra Indonesia “YPTK” Padang
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Citra merek dan Kualitas Produk terhadap Harga dengan Minat Beli Konsumen sebagai Variabel Intervening ( Studi Kasus Pengguna Aplikasi Shopee di Kota Solok) Rizalina; Nadirman
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of brand image, product quality, on consumer buying interest in Shopee application users. This research was conducted on Shopee Application users and determined consumers' buying interest in online shopping using the Shopee Application in Solok City. The sample was determined using a purposive sampling method with a total of 80 respondents aged 18-40 years. The results of this research show that brand image, product quality, both partially and simultaneously have a positive and significant effect on purchase intention. The variables brand image, product quality, were able to explain the purchase interest variable by 87% and the remaining 13% was explained by other variables not included in the research
Co-Authors Rizalina