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Peluang Dan Ancaman Perdagangan Produk Pertanian Dan Kebijakan Untuk Mengatasinya : Studi Kasus Indonesia Dengan Thailand Muhamad Nurul; Adi Nur Arif; Dafit Hidayat; Atikah Elnisa Fikri; Daspar
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

In organizing to maintain the financial interface in a period of globalization, in which the number and actions of multinational corporations and transnational organizations are increasing, all countries in the region form economic alliances. The unification of all countries within the framework of a common showcase or the range of free exchanges is expanding. Worldwide law is the law that permits and controls political, economic, and other human relations across national borders. Their respective participations between Indonesia and Thailand were realized to meet the interface of the two countries. There are currently two Indonesian agent offices in Thailand. The main agent office is the Government of the Republic of Indonesia office in Bangkok, and currently the Department of the Republic of Indonesia (KRI) in Songkhla. The task of KRI Songkhla, which was most widely established in 1997, was to carry out consular relations in accordance with the 1963 Vienna Tradition. Keywords: Export, import, trade relations, international trade. To realize the establishment of this free trade area, ASEAN countries agreed to gradually remove trade barriers to form freer markets between member countries, including reducing import taxes on traded goods, through the removal of quota and non-tariff barriers. International exchange itself is also considered very important in international economic activities, especially in participation between Indonesia and Thailand. Thailand is Indonesia's largest trading partner in Southeast Asia and incorporates a long history of economic participation, particularly in universal exchange. Approving information from the Central Measurement Office (BPS), Thailand is included in Indonesia's 10 best exchange accomplices (Central Statistics Agency, 2018). One of the variables that strengthens participation between the two countries, in expanding into both within local Southeast Asia, is their commitment to ASEAN registration.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE Dafit Hidayat; Nurhasanah Eli
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Penelitian ini bertujuan untuk menguji pengaruh harga, kualitas produk dan promosi terhadap keputusan pembelian pada Produk Mixue di Perumahan Citra Indah City. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik pengambilan sampel nonprobability sampling dan pendekatan purposive sampling dengan jumlah sampel 100 responden. Sampel dalam penelitian ini adalah masyarakat yang pernah membeli Produk Mixue di Perumahan Citra Indah City. Metode analisis data dalam penelitian ini menggunakan aplikasi Software IBM SPSS Statistic Versi 26. Uji yang digunakan yaitu uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastisitas, uji autokorelasi, uji regresi linear berganda, uji koefisien determinasi dan uji hipotesis T dan F. Temuan dari hasil penelitian ini membuktikan bahwa variabel harga berpengaruh secara signifikan terhadap keputusan pembelian. Variabel kualitas produk tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian. Variabel promosi memiliki pengaruh secara signifikan terhadap keputusan pembelian. Sedangkan secara simultan variabel harga, kualitas produk dan promosi memberikan kontribusi pengaruh sebesar 60,8% terhadap keputusan pembelian dan sisanya 39,2% dijelaskan oleh factor lain yang tidak termasuk kedalam penelitian.