Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEBD
Luki Irmawati
Prodi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Buana Perjuangan
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan Serta Citra Rasa Terhadap Kepuasan Konsumen Industri Pada PT Ranisa Rembulan Catering Luki Irmawati; Enjang Suherman
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the influence of service quality and food taste on customer satisfaction at PT Ranisa Rumble and Catering. The research method used is a quantitative approach with a survey distributed to consumers. A Likert scale questionnaire was designed to measure consumers' perceptions of various aspects of service and taste. Data analysis shows that the friendliness and professionalism of the staff, responsiveness to customer needs and requests, and efficiency in handling complaints are important factors influencing customer satisfaction. Additionally, the right combination of food and nutritional balance also play a significant role in enhancing consumer satisfaction levels. The results of this study indicate that PT Ranisa Rumble and Catering has successfully met consumer expectations through good service quality and high food taste. The conclusion of this study emphasizes the importance of continuous improvement in service aspects and menu innovation to maintain and increase customer satisfaction. These findings provide practical implications for the company in its efforts to improve the quality of services and products offered.
Co-Authors Enjang Suherman