Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JEBD
Ririn afriani
Universitas Putra Indonesia YPTK Padang
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kepemimpinan Dan Kerjasama Tim Pada Mixue, Lubuk Begalung, Padang Alifia aura syafira; Niken ardipa; Viona wijaya; Ririn afriani; Vivi nila sari
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mixue, a brand known for its ice cream and tea drinks, has grown rapidly in the Asian market, especially in Indonesia. This research aims to analyze the factors that contribute to Mixue's popularity, the marketing strategies implemented, and the challenges faced in expanding its business. Data was obtained through consumer surveys, interviews with Mixue management, as well as analysis of social media and related literature. The research results show that Mixue's success is driven by a combination of affordable prices, product innovation, strategic location and effective digital marketing. However, challenges such as intense competition and changing consumer preferences remain major concerns. This study provides valuable insights for similar companies seeking to understand the dynamics of the ice cream and tea drinks market in Asia.
Co-Authors Alifia aura syafira Niken ardipa Viona wijaya Vivi Nila Sari