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All Journal International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research
Ifeanyi Martins NWOKEOCHA, PhD
Department of Journalism and Media Studies, Federal University, Otuoke, Bayelsa State, Nigeria
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Re-Examining Theories X, Y And Z In The Contemporary Media Industry In Nigeria Ifeanyi Martins NWOKEOCHA, PhD
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

This paper re-examine the applicability and relevance of Theories X, Y, and Z within the dynamic ladscape of the contemporary media industry in Nigeria. The media sector in Nigeria has undergone profound transformations in recent years, influenced by technological advancements, shifting audience behaviours, and evolving socio-political landscapes. The theoretical frameworks that have traditionally guided scholarly discourse on media practices are now facing scrutiny as to their adequacy in explaining and predicting the complexities inherent in the present-day Nigerian media environment. The study adopts a comprehensive analysis of current media trends, the research aims to elucidate the extent to which Theories X, Y, and Z align with, or require modification to reflect, the intricacies of the contemporary Nigerian media landscape. Key focal points include the impact of digitalization on media consumption patterns, the role of social media in shaping public discourse, and the media's response to socio-political changes. Ultimately, this research strives to provide a nuanced understanding of the applicability of existing theoretical frameworks in the context of the rapidly evolving media industry in Nigeria, offering a foundation for future theoretical developments and empirical investigations in the field. The study recommended a collaborative approach to provide diverse insights and ensure that the re-examination process is inclusive and reflective of real-world experiences.
Fighting Wars, Killing People: New Media And Awareness Of Gaza-Israeli 2023 War Ifeanyi Martins NWOKEOCHA, PhD
International Journal of Business and Quality Research Vol. 2 No. 01 (2024): January - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i01.670

Abstract

The recurring Israeli-Palestinian war has entered a new phase of narrative shaping with the advent of new media. This work provides an examination of new media awareness on the conflict, offering insights into its dual capacity as a tool for both unity and division. Social media platforms like TikTok, Instagram, Twitter, YouTube, Facebook were used by the warring factions in disseminating information about the war. These platforms empowered activists and citizens to broadcast their experiences and mobilize support, yet they equally facilitate the spread of disinformation and incitement. The paper is based on qualitative research method, where books, journals and other printed materials were reviewed. The paper argues for the mindful and strategic use of social media, urging a balance between harnessing its power for constructive dialogue and curbing the risks of exacerbating tensions. The agenda setting theory was used for the work. It was recommended that media houses should not wait for conflicts to escalate before creating awareness or reporting about them.
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