Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Business and Quality Research
Murwanto Sigit
Universitas Islam Indonesia, Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Design And Implementation Of Woori.Id Fashion Business In Yogyakarta Merthya Kadya Kejora; Murwanto Sigit
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.829

Abstract

This research aims to identify and resolve the challenges faced by the textile company, Woori.id. The focus of this research is to review further aspects of the marketing strategy implemented to improve brand image and trust which can influence purchasing decisions. Through the analysis carried out, there are a number of steps that need to be evaluated and improved by the company. The company identified steps to strengthen branding, including ease of transactions for consumers, employee training, promotion via social media, and attractive product packaging. Woori.id is also exploring marketing strategies through influencers and social media to reach the millennial generation. High quality products are sold at affordable prices to build a strong brand image. Apart from that, Woori.id exclusives its products with limited designs and focuses on quality, unique designs, customer experience and strategic business locations in Yogyakarta.
Implementing Creative Strategies In Instagram Ads To Increase Tourezia Brand Awareness Through Social Media Platforms (Instagram) Lintang Choiru Shifa; Murwanto Sigit
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.833

Abstract

This research analyzes the application of creative strategies in Instagram Ads to increase Tourezia brand awareness on the Instagram social media platform. In conducting this research, the author conducted interviews and observations during his internship at Tourezia. The results show that currently Tourezia's brand awareness on Instagram is considered normal, with the company's main focus not being on the platform, but Instagram is considered as a form of existence. The problem of inorganic followers on Tourezia's Instagram is also a challenge in itself. However, Tourezia's products, especially in the Event Management and Tour Organizer categories, have succeeded in providing a clear picture of the services offered, influencing the level of awareness, and making people recognize the types of service products offered. Even though Tourezia is not focused on advertising on Instagram because its target market is B2B, not B2C, they still occasionally advertise on Instagram with the strategy of providing promotions or portfolio overviews to reach more people and increase awareness of Tourezia's existence.
Co-Authors Lintang Choiru Shifa Merthya Kadya Kejora