Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia
Dwinita Laksmidewi
Atma Jaya Catholic University of Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Social Media Influencer Endorsement on Purchase Intention with the Mediating Roles of Parasocial Interaction and Possession Envy Nessa Mathea; Dwinita Laksmidewi
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.2732

Abstract

This study investigates the impact of social media influencer endorsements on purchase intention while examining the mediating roles of parasocial interaction, possession envy, brand credibility, and brand attractiveness. The research employs surveys targeting social media users experienced in influencer endorsements who regularly purchase influencer-recommended products or services. The sample includes diverse respondents across age groups and demographics. SEM-PLS with SmartPLS software is utilized for data analysis. Findings reveal that social media influencer endorsements significantly enhance purchase intention. Parasocial interaction is identified as a mediator in the relationship between influencer endorsements and purchase intention. However, possession envy does not serve as a mediator for social media interactions' influence on purchase intention. In essence, perceived interactions with influencers and feelings of possession envy play pivotal roles in explaining the link between influencer endorsements and purchase intention. Additionally, brand attractiveness and brand credibility act as intermediaries in the impact of social media interactions on purchase intention. This study contributes valuable insights into the dynamics of influencer marketing and its effects on consumer behavior.
Consumption in the Beauty Industry: Factors Influencing Buying Behavior Toward Cruelty-Free Skincare Catherine Shania Prahandani; Dwinita Laksmidewi
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4320

Abstract

The growing demand for ethical and sustainable beauty products has heightened consumer interest in cruelty-free skincare, underscoring the need to understand the factors shaping purchasing behavior. This study aims to examine the determinants of buyer behavior toward cruelty-free skincare products by integrating ethical, cognitive, and social factors within the Theory of Planned Behavior (TPB) framework. Using a quantitative approach, data were collected from 216 skincare users in Indonesia, predominantly young and urban consumers. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed to test the proposed relationships. The results reveal that attitude toward cruelty-free skincare has a strong and significant effect on buyer behavior (? = 0.740, p 0.001). Environmental knowledge (? = 0.233, p = 0.008), subjective norms (? = 0.270, p = 0.006), and altruism (? = 0.343, p 0.001) positively influence attitude, whereas personal appearance concern shows no significant effect (? = 0.059, p = 0.315). These findings reinforce the relevance of TPB in explaining ethical skincare consumption and extend prior studies by highlighting the importance of moral awareness, social influence, and environmental knowledge in shaping ethical purchasing behavior in an emerging market context.
Co-Authors Catherine Shania Prahandani Nessa Mathea