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All Journal Media Bina Ilmiah Jurnal Pengabdian Kepada Masyarakat SEWAGATI
Ida Ayu Etsa Pracintya
Institut Pariwisata dan Bisnis Internasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Social Sciences Other

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PELATIHAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI PRODUK UMKM UNGGULAN DI DESA WISATA AAN, KLUNGKUNG Ida Ayu Etsa Pracintya; Retno Juwita Sari; I Made Trisna Semara
Sewagati Vol. 3 No. 1 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i1.3844

Abstract

The current flow of digitalization needs to be studied, so that we can always adapt to developments over time, including in the era of digitalization 5.0. Until now, Aan Tourism Village has taken advantage of existing digitalization opportunities by promoting its potential attractions through Instagram social media. Aan Tourism Village which located in Klungkung district, is a tourist village that has the potential for natural, culinary and spiritual tourist attractions. It is important to maximize the use of social media, especially Instagram, to promote the various attractions of Aan Tourism Village, including MSME products produced by local communities as souvenirs for tourists when traveling. The aim of this program was to help the MSME business stake holders in Aan Tourism Village to carry out promotions on Instagram social media, by editing photos using the features offered to beautify photos. The results of this training were; (1) Instagram business social media account, (2) Upload photos of MSME products that have been edited using Instagram editing features, (3) Upload Instagram stories by adding interesting stickers, locations, captions and songs. In conclusion, these three outputs can make the products they offer attractive before uploading them to Instagram social media.
PUSAT WISATA KULINER BERBASIS KEARIFAN LOKAL DI PESISIR PANTAI SERANGAN Ni Wayan Mega Sari Apri Yani; Ida Ayu Etsa Pracintya; I Made Trisna Semara; Ni Luh Helen Susani
Media Bina Ilmiah Vol. 19 No. 4: Nopember 2024
Publisher : LPSDI Bina Patria

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Abstract

Serangan Village has been designated as a tourism village, yet the community lacks awareness of the importance of tourism and has not optimized its tourism potential. Additionally, its development remains conventional. Therefore, improvements are necessary by reorganizing the area to establish a new tourism center. A culinary tourism center is deemed highly suitable for Serangan Village as it promotes local culinary specialties as tourism products while preserving local cultural values. This study aims to design a culinary tourism center model using SWOT analysis and two-dimensional design visualization. The research employed a qualitative approach
Co-Authors Ni Luh Helen Susani Ni Wayan Mega Sari Apri Yani, Ni Wayan Mega Retno Juwita Sari Semara, I Made Trisna