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This Author published in this journals
All Journal International Journal of Management Science and Information Technology (IJMSIT) Economic Education Analysis Journal International Journal of Economics, Business and Innovation Research
Anas Hidayat
Islamic University of Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Religiosity, Halal Product Awareness, and Product Trust on Muslim Consumers' Purchase Interest at Waroeng Steak and Shake, Special Region of Yogyakarta. Shelda Fahriza Shatia; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the relationship and influence between religiosity, halal product awareness, consumer confidence, and purchase intention of Muslim consumers. The information used in this study comes from survey responses distributed to 250 Muslim consumers who have made purchases at Waroeng Steak and Shake Yogyakarta Special Region. Non-probability sampling with a purposive sampling approach is the sampling methodology used in this study. Purposive sampling is used in this study because it is necessary to meet specific criteria before selecting a sample in order to answer certain research questions in addition to providing representative values. Hypothesis testing used in this study uses Structural Equation Modeling (SEM) statistics using the PLS program with the aim of testing the correlation between variables that have been hypothesized in this study. The results of this study indicate that there is an effect of religiosity, halal product awareness, consumer confidence, and buying interest of Muslim consumers.
Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya Jauhari Arief Bustaman; Anas Hidayat
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1643

Abstract

This study aims to conduct an analysis related to distribution strategies to increase sales excellence at PT Bintang Sidoraya. This study uses a qualitative approach in the form of interviews, observations, and documentation as the primary data collection. The analysis used in research is in the form of case studies that aim to explore real life, contemporary limited systems, or various limited systems. The results of the analysis show that the application of STP by utilizing various advantages and can also reduce existing weaknesses produces competitive advantages, as well as the application of 4P (product, price, promotion, and place) through providing good product quality, providing affordable prices, promoting through pamphlets, banners, and WOM (word-of-mouth marketing, and placing supermarkets as points of sale to customers connected by salesperson, administration manager, and warehouse manager.
Analysis of Factors Driving Impulsive Buying through Live Streaming Shopping Tiktok Shop Afina Ghaissani; Anas Hidayat
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.19788

Abstract

This study aims to see what factors drive this impulsive buying behavior, especially when purchasing fashion products using TikTok Shop live streaming. This study uses a convenience and non-probability sampling method conducted on 259 respondents. This study's primary data analysis method is the Partial Least Square Structural Equation Model PLS-SEM. Then, the data processing of this study was carried out with the help of IBM SPSS Statistics 24 and SmartPLS 3.0 software. The data is processed application and showed that convenience does not affect perceived enjoyment, but Demand has a significant impact. Furthermore, product usefulness influences perceived usefulness, but product price does not. Then, the perceived enjoyment variable affects perceived usefulness, and both variables positively impact encouraging impulsive buying intention in the TikTok Shop live streaming shopping environment. This research is expected to be useful for companies or fashion businesses that want to promote their products through live-streaming shopping. This research helps them develop strategies to captivate consumer attention and increase sales in the live-streaming shopping environment. Analyzing the driving factors of impulsive buying through TikTok Shop live streaming shopping has significant managerial implications, especially in improving marketing strategies and business management. These implications include a deeper understanding of consumer behavior, increasing the effectiveness of promotions, and developing more relevant products and services.
Co-Authors Afina Ghaissani Jauhari Arief Bustaman Shelda Fahriza Shatia