Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal International Journal of Economics, Business and Innovation Research
Paul Melkianus Puttileihalat
Lecturer in Agricultural Social Economics, Faculty of Agriculture, University of Pattimura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Communication Strategy Of Counseling For Vegetable Farming Group In Waiheru Village, Ambon Baguala Teluk District Jorgen Tuasuun; Paul Melkianus Puttileihalat; Risyart. A. Far Far
International Journal of Economics, Business and Innovation Research Vol. 2 No. 04 (2023): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract

The purpose of this research is to Know communication strategy for Vegetable Farmer Groups in Waiheru Village, Teluk Ambon Baguala District and to find out changes in the behavior of Vegetable Farmer Groups in Waiheru Village, Teluk Ambon Baguala District as an effect of the agricultural extension communication strategy. This research was conducted from November 2022 to December 2022. The type of research used is descriptive qualitative. The population in this study were 10 vegetable farmer groups in Waiheru village with a sample of 20 people. The data collected includes primary data and secondary data with the data analysis technique used is descriptive qualitative analysis. The results of the research show that the Counseling Communication Strategy and behavior change are in the adequate category. And based on the results of observations, interviews and documentation, it shows that there is a change in behavior as an effect of the implemented counseling communication strategy.
The Relationship Between The Effectiveness Of Using Whatsapp And Changes In Behavior Of Horticulture Farmers In Negeri Tawiri, Teluk Ambon District Helen Helen; Risyart. A. Far Far; Paul Melkianus Puttileihalat
International Journal of Economics, Business and Innovation Research Vol. 2 No. 04 (2023): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Abstract

Study This aim For to determine the effectiveness of receiving agricultural information through WhatsApp social media in increasing the knowledge of horticultural farmers in Negeri Tawiri, Teluk Ambon District. And to analyze the relationship between the effectiveness of whatsapp users and changes in the behavior of horticultural farmers. This research was conducted in Negeri Tawiri, Ambon Bay District. From November to December 2022. Samples were taken using a purposive sampling technique by determining the sample, the head of the farmer group, the secretary of the farmer group and 2 group members, so that a sample of 32 people/farmers was obtained. Data analysis used in this study was quantitative analysis using the Spearman Rank statistical test tool to see the relationship between the effectiveness of using WhatsApp and changes in farmer behavior. The results showed that the frequency, duration and attention to use of WhatsApp media among farmers were in the medium category. The majority of farmers use whatsapp 3-4 times/week while the duration of using whatsapp is 1-2 hours/day. And then pay attention to using whatsapp 3-4 times/week. This means that farmers often use whatsapp. And the results of the analysis using the Spearman rank test, there is no relationship between the effectiveness of using WhatsApp and farmer behavior. This is because farmers using WhatsApp are not fully used to seek, receive and disseminate agricultural information (horticultural crops). But whatsapp is also used as a medium of entertainment.
Co-Authors Helen Helen Jorgen Tuasuun Risyart. A. Far Far