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p-Index From 2021 - 2026
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All Journal International Journal of Economics, Business and Innovation Research
Anas Hidayat
Department of Magister Management, Faculty of Business and Economics, University of Islam Indonesia, Yogyakarta, Indonesia.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Tiktok Avoskin’s Social Media Marketing Activity On Customer Purchase Intention Syafira Luthfi Hanifah; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Abstract

Technology has now developed rapidly and reaches various aspects of life, one of which is the activity of buying and selling products. Now the internet has emerged which has created various digital social media platforms which are currently mostly used by entrepreneurs to carry out product buying and selling activities. This research aims to analyze the influence social media marketing activities to purchase intention brand skincare Avoskin. This research examines social media marketing activities skincare Avoskin which is carried out on Tiktok social media. Technique convenience sampling used in this research with 252 respondents. Processing the results of this research uses quantitative methods and then the data is processed using the Smart PLS application. The results of this research show that social media marketing activities provide a positive influence on brand awareness And brand image, while against purchase intention does not have a positive influence.Brand awareness also has a positive influence on brand image And purchase intention, final brand image also has a positive influence on purchase intention.
Analysis of Prepaid Electricity Service Marketing Strategy PT. PLN ULP kalasan Yumna Ibnu Ramadan; Anas Hidayat; Nur Azizah Basyirah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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This research examines the marketing strategy for prepaid electricity service products implemented by PT. PLN ULP Kalasan, as well as evaluating its implementation and impact on energy use efficiency and customer satisfaction. The results of the analysis show that the implementation of the electrical energy saving program has succeeded in increasing the efficiency of energy use. However, there are still several supporting and inhibiting factors in the prepaid electricity program. Positive impacts on energy usage efficiency include better usage control, reduced energy waste, and awareness of electrical energy consumption. However, there are also negative impacts such as a potential decrease in revenue for the company. However, customer satisfaction analysis shows that prepaid electricity service products have succeeded in meeting customer expectations and needs. In conclusion, PT. PLN ULP Kalasan needs to continue to strengthen education and outreach efforts, innovate in offering attractive promotions and continue to monitor and evaluate the implementation of their marketing strategy regularly to increase effectiveness and efficiency in providing prepaid electricity services.
Co-Authors Nur Azizah Basyirah Syafira Luthfi Hanifah Yumna Ibnu Ramadan