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p-Index From 2021 - 2026
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All Journal International Journal of Economics, Business and Innovation Research
Erlita Ridanasti
Faculty of Business and Economics, Islamic University of Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Implementation Of Increasing Brand Awareness "28 Clean Shoes" Through Instagram Social Media Marketing Noverian Angga Pratama; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

28 Shoes Clean is a business that operates in the shoe washing service sector. The business idea for 28 Shoes Clean emerged because they saw the high trend of wearing sneakers. Apart from that, the number of users and ownership of sneakers has also increased. On the other hand, this phenomenon is not matched by consumers' ability to care for their shoes, so consumers often find their shoes wear out quickly. 28 Shoes Clean offers value propositions that make it superior to other shoe cleaning businesses, such as cheaper prices and providing a guarantee if shoes are not optimally clean. In the context of social media marketing on Instagram, 28 Shoes Clean faces problems in increasing sales and brand awareness which is characterized by minimal visits to the Instagram platform and a less wide audience reach. To deal with this problem, 28 Shoes Clean implemented strategies including content diversification, improving content quality, posting consistency, and more effective promotional strategies. In its implementation, 28 Shoes Clean succeeded in increasing the number of followers or visitors and expanding audience reach by 39.02% during the implementation period.
Design and Implementation of Differentiation Strategy and Business to Business (B2B) Parfume Inclosure Rasyid Agung Prawira; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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In Indonesia, perfume entered through trade and cultural interaction during the colonial period by the Dutch and Portuguese, enriching local aromas. The perfume industry is experiencing rapid growth with increasing demand and digitalization. The development of public interest in fragrance is increasing along with public awareness in looking neat and fragrant. Seeing the golden opportunity that exists, Perfume Inclosure is present in the perfume industry as one of the perfume brands among local Indonesian brands. The purpose of this report is to identify a strong differentiation strategy for Inclosure perfume products in an increasingly competitive market and initiate a business model that applies the concept of Business to Business (B2B) for distributors (resellers). The development of the Perfume Inclosure business starts from the production aspect which includes the preparation of raw materials, producing perfume, and monitoring production quality. Marketing aspects that include promotional strategies, distribution channels, and pricing policies. Aspects of the organization/HR include organizational structure, determination of the number of employees, HR work qualifications and the recruitment process. The financial aspect includes the level of cost efficiency such as operational costs, human resource costs and marketing costs. The results of this report show that Perfume Inclosure faces several challenges in increasing sales, so the solution offered is product differentiation to increase market attractiveness and influence purchase decisions, while the B2B concept with resellers increases sales quantity and sustainable sales flow.
Co-Authors Noverian Angga Pratama Rasyid Agung Prawira