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p-Index From 2021 - 2026
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All Journal International Journal of Economics, Business and Innovation Research
Erlita Ridanasti
Faculty of Business and Economics, Islamic University of Indonesia.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Design And Implementation Of Pricing Strategies To Maintain The Frozen Food Business Dinar Cahya Wancirina; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Abstract

Dinni.eats is a culinary business focused on the frozen food industry, catering to changing lifestyles and preferences for ready-to-eat food. The high levels of busyness and limited time encourage the need for simple, practical, yet nutritious options. The frozen food market in Indonesia is growing significantly, presenting vast opportunities. Dinni.eats offers products with an emphasis on shelf life, safe packaging, and practicality. Initially, the business faced challenges with rising chicken prices, prompting a low-cost strategy to maintain affordability. At the beginning of its business journey, Dinni.eats faced the problem of rising prices for chicken raw materials, so the owner was concerned that the selling price would not increase. To deal with this, the owner of Dinni.eats tries to use a low cost strategy so that selling prices remain affordable for customers. Apart from that, Dinni.eats also offers a variety of dishes using fish as raw ingredients. Additionally, Dinni.eats diversified its offerings with fish-based dishes like Tongkol Sambalado and Ungkep Fish to stabilize sales and prevent decline.
Identifying The Role Of Key Opinion Leaders (KOL) Towards Brand Awareness Through Customer Engagement On The Instagram Miracle Aesthetic Clinic Kuta Sabrina Sabrina; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This research aims to identify the role of Key Opinion Leaders (KOL) in brand awareness through customer engagement on the Miracle Aesthetic Clinic Kuta Instagram account. Miracle Aesthetic Clinic Kuta is the leading beauty clinic in Indonesia, offering superior service to its consumers. The method used in this research is a qualitative method with observational data collection techniques, in-depth interviews and supported by documentation so that the research becomes more credible. The results of this research explain that the role of KOLs as opinion leaders is considered quite significant in disseminating information through content aimed at attracting a wider range of potential consumers. This is then expected to bring organic customer engagement. Brand awareness can then be obtained by creating positive perceptions about the brand through engagement from consumers.
Factors Of Advertising Value Through Advertising Attitude And Purchase Intention On Tik-Tok Social Media Dinara Safina Akmalia; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study focuses on analyzing how credibility, information, entertainment, and irritation in advertisements influence the attitudes and purchasing decisions of TikTok users in Indonesia. The research employs a quantitative approach and gathers data from 224 respondents who actively use TikTok. The findings indicate that advertising factors such as credibility, information, entertainment, and irritation have a positive and significant impact on attitudes and purchasing decisions. This research provides beneficial insights for marketers and entrepreneurs in formulating effective marketing strategies on TikTok.
Application of Blast Marketing Communication Strategy in Increasing Compliance with Contribution Payments for Wage Recipient Workers (PU) at The Bantul Branch Office of BPJS Ketenagakerjaan Bella Dian Novitasari; Erlita Ridanasti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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The blast marketing communication strategy has become one of the effective marketing communication strategies in increasing compliance with contribution payments. Social security programs like BPJS Ketenagakerjaan play an important role in protecting workers; however, compliance with contribution payments remains low, posing a challenge that must be addressed to ensure the sustainability of the program. This internship final project aims to identify communication strategies that can be implemented to enhance compliance with contribution payments. This final project employs a qualitative approach to collect data through observations, in-depth interviews, and documentation. The implementation of blast marketing has shown to assist in increasing participants' compliance in fulfilling their contribution obligations. From February to June 2023, there was a 1.57% increase in contribution payments. This increase indicates an improvement in the stability and orderliness of contribution payments. Therefore, it is hoped that the stability and orderliness of contribution payments can be maintained to uphold the quality and services for all participants, thereby maximizing the social security program.
Co-Authors Bella Dian Novitasari Dinar Cahya Wancirina Dinara Safina Akmalia Sabrina Sabrina