Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Hendra Saputra
Univessitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
This Study Examines The Quality Of Customer Service, Tellers, And Security Services The PT. Bank Sumut Pangururan Branch Ensures Customer Satisfaction Grace Bertauli Tumanggor; Jamaluddin Jamaluddin; Flora Tambunan; Sondang Rouly Purba; Hendra Saputra
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of customer service quality, teller, and security on customer satisfaction at PT. Bank Sumut, Pangururan Branch. We used a survey method with a questionnaire, selecting 55 bank customers as saturated samples. Regression techniques analyzed the collected data to determine the relationship between the studied variables. The results showed that the quality of customer service, teller, and security had a significant effect on customer satisfaction. Respondents stated that customer service, teller, and security provided friendly, responsive, and professional service that increased their level of satisfaction. We also found that specific factors like the ability to handle transactions quickly and accurately, willingness to help, and efforts to maintain security in the bank environment positively impact customer satisfaction. This study provides a deeper understanding of the importance of service quality in influencing customer perceptions of the bank. These findings have managerial implications, including the need to improve employee interpersonal skills training, improve systems and procedures to improve service efficiency, and ensure physical security and information provided to customers. In addition, banks can also use these findings as a basis for designing better development strategies to improve customer loyalty and satisfaction in the future.
Product Purchase Decisions On Shopee The Study Examines The Impact Of Product Quality, Price, And Promotion On Product Purchase Decisions On Shopee Vicky Frandian Tambun; Jamaluddin Jamaluddin; Tigor Ananda PARADONGAN Saragi Napitu; Hendra Saputra
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-commerce has become a vital part of global trade activities, as platforms like Shopee offer a variety of products to consumers through various marketing strategies. This study aims to investigate the impact of product quality, price, and promotion on purchasing decisions of products on Shopee. The research method employs a quantitative approach using an online survey targeting active Shopee users in Indonesia. The sample is intentionally selected and consists of respondents who possess prior expertise in making purchases on Shopee. Data dikumpulkan melalui survei online yang mengukur pandangan konsumen terhadap mutu produk, harga, promosi, dan kebiasaan pembelian. Data analysis involves the use of regression techniques to test research hypotheses. The research findings indicate that the quality of products, price, and promotion significantly influence consumer purchasing decisions on Shopee. The primary objective of the study is to provide Shopee sellers with comprehensive insights into the key aspects they should consider when formulating a successful pricing plan for their products on the e-commerce platform.
Co-Authors Flora Tambunan Grace Bertauli Tumanggor Jamaluddin Jamaluddin Sondang Rouly Purba Tigor Ananda PARADONGAN Saragi Napitu Vicky Frandian Tambun