Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Hanifa Nur Fadhilla
Lecturer Department of Marketing, Universitas Islam Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Marketing Content Involving Consumers At PT. Bela Berlian Mandiri Berlian Erlangga; Hanifa Nur Fadhilla
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the effectiveness of digital marketing strategies implemented by PT Bela Berlian Mandiri, focusing on the use of Instagram as a marketing platform. Considering the advancement of technology and the increase in social media usage, the company needs to adapt to innovative marketing methods to remain competitive. This study explores various types and strategies of digital marketing, including paid promotions on Instagram, and evaluates the benefits and challenges faced by the company. Data were collected through interviews with employees and consumers of PT Bela Berlian Mandiri as well as sales data analysis. The research results show that the use of digital marketing strategies through Instagram has a positive impact on increasing the company's brand awareness and sales. However, several obstacles need to be addressed for further optimization. Recommendations are made for the development of more effective digital marketing strategies in the future.
Content Analysis Of The House Sales Brochure By PT Bela Berlian Mandiri Muhammad Kadafih Alfajri; Hanifa Nur Fadhilla
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the content of the house sales brochure by PT Bela Berlian Mandiri. In an era where digital strategies increasingly dominate marketing, brochures still play an important role in attracting the interest of potential buyers. This research identifies informational cues and creative strategies used in the brochures to capture market attention and boost sales. Through a quantitative approach, by analyzing seven marketing brochures of PT Bela Berlian Mandiri, the study aims to gain a deep understanding of the effectiveness of brochures as a marketing tool. The results show that the use of informative and creative brochures can strengthen relationships with potential buyers and increase interest in the properties offered.
Co-Authors Berlian Erlangga Muhammad Kadafih Alfajri