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All Journal International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science
Budi Astuti
Islamic University of Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Of Consumer Perception Of Brand On Satisfaction And Purchase Intention: Marketing 4.0 Approach: English Azmi Agniatussalam; Budi Astuti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research focuses on examining the influence of brand identity, brand image, brand attitude, brand integrity, and brand interaction on consumer satisfaction and consumer buying interest. This research uses the research object Erigo Apparel Store Indonesia using a quantitative approach. The data collection method uses a questionnaire and then the data is processed statistically using Structural Equation Modeling (SEM) using Partial Least Square (PLS). The results of this research show that: 1) Brand identity does not have a positive and significant effect on customer satisfaction, 2) Brand image, brand integrity, brand interaction and brand attitude have a positive effect on customer satisfaction, 3) Brand identity, brand attitude and brand interaction has a positive effect on purchase intention, 4) Brand image and brand integrity do not have a positive effect on purchase intention, and 5) Customer satisfaction has a positive effect on purchase intention. The results of this research demonstrate an important contribution in understanding the factors that influence consumer satisfaction and purchasing intentions, as well as providing strategic guidance for Erigo Stores in improving brand performance and interactions with customers.
The Influence of Customer Trust On Customer Loyalty in Doing Online Shopping Through Shopee Aisya Salsabila Benta; Budi Astuti
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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The purpose of this study is to analyze the relationship between customer trust and customer loyalty in doing online shopping through the Shopee website which is supported by how the quality and design of the website affect the relationship between the two. The methodology used in this research is a quantitative approach with non-probability sampling techniques. The criteria for respondents in this study are aged 17 years and over and have purchased products through Shopee. The number of valid respondents was 175. Data processing using the PLS-SEM method. The variables used in this study are service quality, website quality, information quality, reliability, perceived security, perceived usefulness, customer trust and customer loyalty. The results of this study indicate that website quality, information quality, security and perceived usefulness have a positive effect on customer trust. Customer trust has a positive effect on customer loyalty. Meanwhile, service quality and reliability have no effect on customer trust. The results of this thesis research are expected to help marketers and companies develop more intimate relationships with customers and encourage customer loyalty through customer trust.
Co-Authors Aisya Salsabila Benta Azmi Agniatussalam