Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Riset Bisnis dan Manajemen
Refi Rifaldi Giri
Fakultas Ekonomi dan Bisnis Universitas Telkom Bandung
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PETA POSITIONING UANG ELEKTRONIK BERDASARKAN PERSEPSI MASYARAKAT DI INDONESIA TAHUN 2017 Nisa Salsabila; Refi Rifaldi Giri
Jurnal Riset Bisnis dan Manajemen Vol. 10 No. 2 (2017): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.365 KB) | DOI: 10.23969/jrbm.v10i2.468

Abstract

Background of this research is the apparance of electronic money in Indonesia which is subtitution of cash transaction. There are five objects that will be observed, they are Mandiri e-money, Flazz BCA, BRIZZI, cellular phone’s account, and Tapcash BNI. This research intends to give a representation of positioning maps about electronic money based on people’s perception who both use and do not use e-money in Indonesia 2017. Nonprobability sampling was used and the technique of analysis data is multidimensional scaling. The result of perception based on similliarity showed that Flazz BCA and Mandiri e-money, BRIZZI and Tapcash BNI were alike. However, it was not similar to cellular phone’s account. Result of perception by attributes showed that the user of e-money perceive that Mandiri e-money was the best amongst the others, while non-electronic money user claimed that Flazz BCA was the best.
Co-Authors Nisa Salsabila