Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Indonesian Journal Of Business And Entrepreneurship Research Pinisi Journal of Entrepreneurship Review
Marnoto
STIE Semarang
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Entrepreneurship Education and Social Media Usage in Indonesia: Cultivating Entrepreneurial Interest through Entrepreneurial Motivation among Students Sopi; Marnoto; Wanuri; Achmad Junaedi; Masnunah
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 1 (2024): Pinisi Journal of Entrepreneurship Review (March 2024)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v2i1.2468

Abstract

This study aims to examine the influence of entrepreneurship education, and the use of social media on entrepreneurial interest through entrepreneurial motivation in FEB UNM entrepreneurship students. This type of research is quantitative research. The research design used a survey method with questionnaires as data collection instruments. The study population is all UNM Entrepreneurship Students numbering 427 students. While the sampling technique uses the Proportional Random Sampling technique, which is calculated using from Slovin with a sample result of 84 respondents or 22% of the total population The research method used in this research is quantitative. This research can be a source of information or reference for teaching staff or lecturers in order to be able to direct and guide students related to the development of entrepreneurial interests, Students are also expected to deepen their interest in business management so that they are not focused on the knowledge produced, but also able to conduct business ventures and develop them.
Entrepreneurial Literacy and Digital Literacy: A Key to Successful Business Sustainability of Clothing Merchants in the Modern Era Marnoto; Andi Syahriana Asdar; Rachmawati Novaria; Andi Naila Quin Azisah Alisyahbana
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i1.1443

Abstract

This research aims to determine the sustainability of the clothing merchant business in the Modern Era by focusing on three variables, namely entrepreneurial literacy, digital literacy and business sustainability. This research uses a qualitative method with a phenomonological approach, and uses data collection techniques by interviews, direct observation of the research object. Then this research used 3 informants as research subjects, where these informants were the 3 most famous traders and had the largest business turnover in Makassar City. The Interaction Analysis Model uses concepts from Miles and Huberman. The research results show that the entrepreneurial literacy and digital literacy of clothing traders in this modern era can be categorized as good enough to support the development of these clothing traders. This is because traders have an understanding of the business they are establishing, never neglect in carrying out their obligations and things that could disrupt the continuity of their business. Meanwhile, business continuity shows that the clothing merchant business can be categorized as quite good, because it can develop and run well in line with increasingly modern developments.
Co-Authors Achmad Junaedi Andi Naila Quin Azisah Aliasyahbana Andi Syahriana Asdar Masnunah, Masnunah Rachmawati Novaria Sopi Wanuri