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All Journal Jurnal Manajemen Kreatif dan Inovasi
Hidayat Mukti
Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa
Decision Sciences, Operations Research & Management

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Assessing The Relationship Between Brand Image, Intellectual Capital, Human Capital, And Public Relation Strategy And Firm Value Muhammad Arif Rahman; Merry Christina; Hidayat Mukti
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.2940

Abstract

This study aims to examine the intricate relationship among brand image, intellectual capital, human capital, public relation strategy, and firm value. The research adopts a qualitative approach utilizing semi-structured interviews with key stakeholders from diverse industries. A purposive sampling technique is employed to select participants with relevant expertise. Data analysis involves thematic analysis to identify patterns, themes, and relationships among the variables. The findings reveal nuanced interconnections between brand image, intellectual and human capital, public relation strategies, and firm value, highlighting the importance of holistic management approaches in enhancing organizational performance and competitiveness.
Co-Authors Merry Christina Muhammad Arif Rahman