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All Journal Jurnal Ilmiah Ekonomi Islam
I Made Bayu Dirgantara
Universitas Diponegoro, Semarang
Economics, Econometrics & Finance Social Sciences

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Analisa Penerapan Entrepreneurial Marketing Syaria dan Dampaknya Terhadap Kinerja Usaha (Studi Pada Pelaku Usaha UMKM Kerajinan Keramik di Banjarnegara) Nafisa Farkhiy Aulia; I Made Bayu Dirgantara
Jurnal Ilmiah Ekonomi Islam Vol 9, No 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.9909

Abstract

This study aims to analyze the application of entrepreneurial marketing and its impact on business performance (Study on Micro, Small and Medium Enterprises Entrepreneurs in Banjarnegara). The qualitative method uses the question model "how" and "why" related to a phenomenon, while the quantitative method is more in the form of questions in the opposite form. The qualitative method is also a method that focuses on in-depth observation. Based on the results of interviews and documentation studies, it can be concluded that the majority of business actors have implemented proactiveness in running their business, although not all of them have implemented it optimally. In general, the informants have understood the concept of opportunity focus and have applied it quite well to their respective businesses. All sources are aware of how their respective business positions are compared to their competitors. And each business actor has a strategy for running his business, even when one of the informants experienced a setback in his business, now he is trying to get up and restart his business slowly by implementing an opportunity focus. Based on the results of the interviews, it can be concluded that all the informants have understand what entrepreneurial marketing is and have implemented customer intensity or the ability to maintain good relations with consumers properly. Based on the results of the interviews, most of the Banjarnegara ceramics business actors are aware of the importance of having an open mind towards new ideas in finding new customers, determining prices, and also packaging. However, almost all interviewees have not implemented innovation in running their business to the fullest. Judging from the results of the interviews, the application of risk taking to Banjarnegara ceramic entrepreneurs is quite good. Based on the results of the interviews, it appears that the interviewees are aware of and understand the potential of their human resources. Based on the interview results, all interviewees agreed that implementing value creation in doing business is very important.
Pengaruh CRM Sebagai Strategi Keunggulan Bersaing Syaria Untuk Meningkatkan Loyalitas dan Penjualan (Studi pada Distributor Suku Cadang Kendaraan Roda Dua di Jawa Tengah) Theresya Amelia Prabowo; I Made Bayu Dirgantara
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.9852

Abstract

This study aims to conduct research related to the influence of CRM as a competitive advantage strategy to increase loyalty and sales (a study on two-wheeled vehicle parts distributors in Central Java). The research method used in this research project is qualitative and quantitative research. The research conducted will use SMART PLS. The results show that based on the t test table, the effect of the CRM variable on Competitive Advantage is 0.000 t-table (1.96), where Ho is rejected and Hypothesis 1 is accepted. Based on the t-test table, the effect of the CRM variable on Customer Loyalty is 0.014 t-table (1.96), where Ho is rejected and Hypothesis 2 is accepted, which means that there is an effect of CRM on customer loyalty. the calculated t value is 4,407 > t table (1.96), where Ho is rejected and Hypothesis 3 is accepted, which means that there is a competitive advantage effect on customer loyalty. of 2,491 > t table (1.96), where Ho is rejected and Hypothesis 4 is accepted, which means that there is an effect of Competitive Advantage on Increase in Sales.Based on the t test table, the effect of the variable Customer Loyalty on Increase in Sales is 0.274 > 0.050 while the t value is 1.094 < t table (1.96), where Ho is accepted and Hypothesis 5 is rejected, which means that there is no effect of Customer Loyalty on Increase in Sales.
Faktor-Faktor Yang Mempengaruhi Immersion Saat Live Streaming Syaria Shopping Serta Pengaruhnya Kepada Minat Pembelian (Studi Pada Social Commerce Tik Tok Indonesia) Shabira Maharani; I Made Bayu Dirgantara
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.9854

Abstract

The mainstay platform in Indonesia in terms of online shopping today is e-commerce. The population specified in writing this research is people in Indonesia who have watched a live streaming shopping program on the social commerce platform TikTok for more than 3 minutes in the past month and have interacted with the streamer. The sample that will be used by researchers in this research is 150 respondents who in the past month have watched live streaming shopping on the TikTok platform for more than 3 minutes and have interacted with the streamer. This study shows that the results of all the hypotheses proposed in this study have a positive and significant effect. H1: Visibility has a significant effect on immersion. H2: Metavoicing has a significant effect on immersion. H3: Shopping guides have a significant effect on immersion. H4: Trade affordability has a significant effect on immersion. H5: Immersion has a significant effect on purchase intention. H6: Immersion mediates the relationship between visibility and purchase intention. H7: Immersion mediates the relationship between metavoicing and purchase intention. H8: Immersion mediates the relationship between shopping guides and purchase intention. H9: Immersion mediates the relationship between trade affordability and purchase intention.
Analysis of the Effect of Brand Image, Service Quality, and Perceived Risk on Repurchase Intention Through Trust Syaria as an Intervening Variable at the "Ludeabaya" Semarang Online Store Wisnu Wardana; I Made Bayu Dirgantara
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.9910

Abstract

Telework practices as a result of COVID-19 have changed the way employees work, especially related to Employee Performance. This study aims to determine, analyze and test the effect of telework on employee performance through mediation of work-life balance and technostress during the COVID-19 pandemic. This study adopted a quantitative approach with 115 respondents, and used the SmartPLS 3.0 application to help process data using the SEM-PLS analysis technique. The results of the study show that Work-Life Balance does not have a significant mediating effect on the relationship between Telework and Employee Performance during the COVID-19 Pandemic.
Co-Authors Nafisa Farkhiy Aulia Shabira Maharani Theresya Amelia Prabowo Wisnu Wardana