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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Language Literacy: Journal of Linguistics, Literature, and Language Teaching
Christanta Rejuna Phanes S Brahmana
Universitas Sumatera Utara
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Visualizing Personal Branding: A Multimodal Analysis of 'Flexing' in Instagram Christanta Rejuna Phanes S Brahmana; Dwi Kurnia Surya Ningrum; Alemina Br. Perangin-angin
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 11 No. 2 (2023): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v11i2.4236

Abstract

This study delves into the dynamic phenomenon of "flexing" in personal branding, focusing on online store owners and their strategic utilization of this behaviour on Instagram. This study employs qualitative research methods to analyze the multimodal elements that constitute "flexing" and its implications within online store owners. Findings reveal that "flexing" is not merely an exhibition of wealth but a powerful tool wielded by online store owners to strengthen their personal branding efforts. This strategic use of "flexing" has the potential to increase brand recognition, customer engagement, and sales. The study not only contributes to the understanding of this aspect of online entrepreneurship but also underscores the importance of multimodal analysis in deciphering the complexities of digital personal branding. These findings will inspire further exploration in this field and encourage online entrepreneurs to harness "flexing" for enhancing their online presence and business prosperity.
EVALUATING THE STRENGTHS AND LIMITATIONS OF CHATGPT-GENERATED TRANSLATIONS IN ACADEMIC POST-EDITING WORKFLOWS Christanta Rejuna Phanes S Brahmana; Rudy Sofyan; Umar Mono
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 9, No 1: June 2025
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v9i1.10551

Abstract

This study evaluates the strengths and limitations of ChatGPT-generated translations in academic post-editing workflows. The research highlights ChatGPT's ability to enhance translation efficiency by producing grammatically precise and structurally sound drafts, enabling post-editors to focus on higher-level refinements like coherence and contextual accuracy. While the tool demonstrates significant advantages in improving workflow efficiency and adapting texts to academic conventions, it faces challenges in addressing cultural nuances and idiomatic expressions, particularly in underrepresented languages such as Indonesian. The study suggests potential improvements, including expanding training datasets and incorporating advanced contextual understanding features, to maximize ChatGPT's utility. Ultimately, the findings emphasize the importance of combining AI capabilities with human expertise to ensure high-quality and culturally sensitive academic translations. Future research should focus on refining AI tools to meet the diverse needs of global academic communication.
Co-Authors Alemina Alemina Dwi Kurnia Surya Ningrum Rudy Sofyan Umar Mono