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All Journal Journal of Sustainable Tourism and Entrepreneurship Journal of Social, Humanity, and Education
Ronald E. Almagro
Sto. Tomas College of Agriculture Sciences and Technology, Philippines
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The influence of social media marketing efforts towards brand perception of customers Angelie R. Albutra; Natalia C Pornes; Ronald E. Almagro
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2099

Abstract

Purpose: This study investigates the relationship between social media marketing efforts and brand perception among customers of clothing stores in Davao del Norte, the Philippines. Research Methodology:  A descriptive-correlational research design was employed, involving 200 respondents selected through stratified sampling. Adapted questionnaires were used to measure social media marketing efforts and brand perception, and statistical analysis was conducted to determine the correlation. Results: The findings indicate a high level of social media marketing efforts, particularly in the areas of entertainment, interaction, trendiness, customization, and word-of-mouth. Functional perception has emerged as the most significant factor influencing brand perception. A significant correlation (p < 0.000, R = 0.784) was found between social media marketing efforts and brand perceptions. Limitations: The study's generalizability is limited because of its focus on a specific region and sample demographics. Contribution: This study underscores the critical role of social media marketing in fostering consumer trust and engagement in clothing stores. By leveraging user-generated content and entertainment elements, businesses can amplify brand visibility, deepen their emotional connections with customers, and foster loyalty and repeat purchases. Future research should delve deeper into the interplay between word-of-mouth marketing, affective perceptions, and brand identity to enrich our understanding of consumer behavior in the digital age.
Mathematics learning motivated by computer attitude and social media engagement Ronald E. Almagro; MA. Melanie Edig
Journal of Social, Humanity, and Education Vol. 4 No. 2 (2024): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jshe.v4i2.1575

Abstract

Purpose: This study aimed to investigate the impact of computer attitudes and social media engagement on students' motivation to learn mathematics. Methodology: The study followed a descriptive-correlational approach involving 181 Grade 11 students from three private schools. Questionnaires and statistical tools were used to gather the data. Results: The results revealed a clear connection between positive computer attitudes and active social media engagement. Moreover, significant evidence has indicated the effectiveness of motivated strategies in improving math learning outcomes. Interestingly, while computer attitudes alone did not significantly influence these strategies, social media engagement had a notable impact. Limitations: Limited generalizability (specific region, Grade 11 private school focus). Contribution: Enhances understanding of the link between computer attitude, social media, and motivated strategies in math learning. Emphasize integrating social media to boost motivation and learning outcomes. Valuable for students, teachers, administrators, and officials in shaping effective strategies. Novelty: One key takeaway is the importance of integrating social media platforms into educational practices to enhance motivation and improve learning outcomes. This study provides valuable insights for students, teachers, administrators, and policymakers as they work together to shape effective learning strategies. Moreover, it offers a unique perspective on the role of technology and social media in fostering motivation and enriching learning experiences.
Mathematics learning motivated by computer attitude and social media engagement Ronald E. Almagro; MA. Melanie Edig
Journal of Social, Humanity, and Education Vol. 4 No. 2 (2024): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jshe.v4i2.1575

Abstract

Purpose: This study aimed to investigate the impact of computer attitudes and social media engagement on students' motivation to learn mathematics. Methodology: The study followed a descriptive-correlational approach involving 181 Grade 11 students from three private schools. Questionnaires and statistical tools were used to gather the data. Results: The results revealed a clear connection between positive computer attitudes and active social media engagement. Moreover, significant evidence has indicated the effectiveness of motivated strategies in improving math learning outcomes. Interestingly, while computer attitudes alone did not significantly influence these strategies, social media engagement had a notable impact. Limitations: Limited generalizability (specific region, Grade 11 private school focus). Contribution: Enhances understanding of the link between computer attitude, social media, and motivated strategies in math learning. Emphasize integrating social media to boost motivation and learning outcomes. Valuable for students, teachers, administrators, and officials in shaping effective strategies. Novelty: One key takeaway is the importance of integrating social media platforms into educational practices to enhance motivation and improve learning outcomes. This study provides valuable insights for students, teachers, administrators, and policymakers as they work together to shape effective learning strategies. Moreover, it offers a unique perspective on the role of technology and social media in fostering motivation and enriching learning experiences.
Co-Authors Angelie R. Albutra MA. Melanie Edig Natalia C Pornes