Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pelita Manajemen DEAL: International Journal of Economics and Business
Yoga Religia
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Influence of Just In Time Toward Corporate Performance: Mediating Role Of Total Quality Management Miftakul Huda; Nani Hartati; Wiji Safitri; Yoga Religia
DEAL: International Journal of Economics and Business Vol. 1 No. 01 (2023): October 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v1i01.2684

Abstract

Industry in Indonesia faces challenges that are not easy. Companies are required to be able to increase their competitive advantage, both in the domestic and global markets. Companies are trying to implement various management systems, including management systems, including Just in Time (JIT) and Total Quality Management (TQM) in order to improve company performance. This study aims to: 1) determine and analyze the effect of just in time on total quality management. 2) determine and analyze the effect of total quality management on operational performance, 3) determine and analyze the effect of just in time on operational performance. The type of research is causal associative. The data used is primary data obtained through questionnaires were prepared with closed questions using a semantic differential scale. The number of samples used was 270 and the regression analysis used the AMOS computer program. The results state that just in time has a positive effect on total quality management. Total Quality management has a positive effect on operational performance. Just in time has a positive effect on operational performance, but the indirect effect on operational performance through total quality management becomes stronger.
Membangun Purchase Intention Produk Aerostreet: Peran Brand Image, Content Marketing, dan Trust sebagai Variabel Mediasi Abisoca Herlambang Sakti; Yoga Religia
JURNAL PELITA MANAJEMEN Vol. 5 No. 01 (2026): Mei 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpm.v5i01.7417

Abstract

Perkembangan pemasaran digital telah mengubah cara konsumen membentuk niat pembelian, khususnya pada industri fashion lokal yang semakin kompetitif. Dalam konteks ini, brand image dan content marketing menjadi faktor penting yang dapat memengaruhi purchase intention konsumen. Namun, efektivitas content marketing dalam mendorong niat pembelian masih menunjukkan hasil yang beragam, sehingga diperlukan pemahaman mengenai peran trust sebagai variabel mediasi. Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan content marketing terhadap purchase intention produk Aerostreet melalui trust pada konsumen di Daerah Istimewa Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner terhadap 104 responden yang mengetahui atau pernah terpapar konten pemasaran Aerostreet dan dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap trust dan purchase intention. Content marketing berpengaruh positif dan signifikan terhadap trust, tetapi tidak berpengaruh langsung secara signifikan terhadap purchase intention. Selain itu, trust berpengaruh positif dan signifikan terhadap purchase intention serta memediasi pengaruh brand image dan content marketing terhadap purchase intention. Temuan ini menegaskan bahwa trust merupakan mekanisme utama dalam mengubah persepsi konsumen terhadap merek dan aktivitas pemasaran menjadi niat pembelian. Secara praktis, perusahaan perlu memperkuat citra merek dan mengembangkan konten pemasaran yang mampu membangun kepercayaan konsumen untuk meningkatkan purchase intention.
Co-Authors Abisoca Herlambang Sakti Miftakul Huda Nani Hartati wiji safitri