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All Journal Economics and Digital Business Review Jurnal Cakrawala Ilmiah
Hendra Permadi
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Sakti Bekasi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN KESELAMATAN PASIEN TERHADAP KEPUASAN PASIEN KLINIK PRATAMA SEHATI KABUPATEN BANDUNG Hendra Permadi; Winna Sarikusumaningtyas; Sugeng Prayetno
Jurnal Cakrawala Ilmiah Vol. 5 No. 11 (2026): Juli 2026
Publisher : Bajang Institute

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Abstract

High-quality healthcare services are one of the main indicators of the success of primary healthcare facilities in meeting community healthcare needs. Along with increasing public awareness regarding healthcare quality, primary clinics are expected not only to provide efficient and responsive healthcare services but also to ensure patient safety throughout the healthcare process. Patient safety is an integral component of healthcare quality that directly influences patient trust and satisfaction. This study aimed to analyze the influence of service quality and patient safety on patient satisfaction at Sehati Primary Clinic, Bandung Regency. This study employed a quantitative survey approach involving 60 respondents selected through Slovin’s Formula. Data were collected using a structured questionnaire measured with a five-point Likert scale. Multiple linear regression analysis was performed using SPSS. The results indicate that service quality has a positive and significant effect on patient satisfaction (β = 0.460; p < 0.001). Patient safety also has a positive and significant effect on patient satisfaction (β = 0.397; p = 0.001). Simultaneously, both variables significantly affect patient satisfaction (F = 41.045; p < 0.001), with an R-square value of 0.590, indicating that 59% of patient satisfaction can be explained by service quality and patient safety. These findings suggest that improving healthcare service quality and strengthening patient safety culture are essential strategies for increasing patient satisfaction in primary healthcare facilities.
Pengaruh Kompetensi Pemasaran Digital Terhadap Kepuasan Kerja Karyawan Di Pt Sumber Alfaria Trijaya, TBK (Alfamart) Kota Bekasi Sri Panny Rahmasari; Hendra Permadi; Joni Tesmanto
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3041

Abstract

Perkembangan teknologi digital mendorong perusahaan ritel untuk mengoptimalkan strategi pemasaran berbasis digital, yang menuntut karyawan memiliki kompetensi pemasaran digital memadai. Penelitian ini bertujuan menganalisis pengaruh kompetensi pemasaran digital terhadap kepuasan kerja karyawan PT Sumber Alfaria Trijaya, Tbk (Alfamart) di Kota Bekasi. Metode penelitian menggunakan pendekatan kuantitatif dengan desain survei, melibatkan populasi 3.387 karyawan. Sampel sebanyak 97 responden ditentukan melalui teknik simple random sampling. Data dikumpulkan dengan kuesioner tertutup dan dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa kompetensi pemasaran digital berpengaruh positif dan signifikan terhadap kepuasan kerja (B = 0,802; p < 0,001; R² = 0,407). Hal ini berarti 40,7% variasi kepuasan kerja dapat dijelaskan oleh kompetensi digital. Temuan ini sejalan dengan teori Herzberg, Job Characteristics Model, Self-Determination Theory, TAM/UTAUT, dan Social Exchange Theory. Penelitian ini memberikan kontribusi teoritis pada literatur hubungan kompetensi digital dan kepuasan kerja, serta implikasi praktis bagi manajemen sumber daya manusia. Penelitian selanjutnya disarankan menambahkan variabel mediasi atau moderasi dengan desain longitudinal. Kata Kunci: kompetensi pemasaran digital, kepuasan kerja.
Co-Authors Joni Tesmanto Sri Panny Rahmasari Sugeng Prayetno Winna Sarikusumaningtyas