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Nurul Latifa
Universitas Mayjen Sungkono
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : Jurnal Nusantara Berbakti

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Edukasi Digital Marketing Sebagai Upaya Peningkatan Pemasaran Terhadap Produk UMKM Di Desa Mojopilang Mokhammad Ridha; Feliza Dwi A. P; Firdausi Achmad; Nurfatiqa Cahya R.S; Khalimatussa’diah; Angel Fortuna S. P; Muhammad Jihannudin R.J; Nurul Latifa; Firda Markhumatus. S; Ikhlasul Amin; Michael Adibuana; Moch Rian. A; Nuzul Alfiah; Santo Cahyo. N; Siti Nurhasanah; Sobit Dianto; Liza Natalia; Siti Aminah; Mohamad Ilham. A; Kristian Purba. K; Yustyan Ellen. F; Rachel Aura. K; Sherlly Ines. W
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.306

Abstract

Increasingly sophisticated technological developments can be used for business development. The most obvious impact is being able to increase sales, because digital marketing is a marketing medium that has a huge influence. The general aim of this research is to educate about the impact of digital marketing on sales volume for MSMEs in Mojopilang village. Therefore, we, students of the Real Work Lecture (KKN) at Mayjen Sungkono University, Mojokerto, are providing education to youth youth organizations in Mojopilang village about implementing digital marketing through the Shopee platform and other social media as a tool for marketing bamboo crafts in Mojopilang village. Because basically many of the human resources in Mojopilang village are old, so only the younger generation are able to implement digital marketing like this. From the research results, it is known that digital marketing still needs to be educated and taught to youth organizations to make it easier for business people to market bamboo craft products.
Co-Authors Angel Fortuna S. P Feliza Dwi A. P Firda Markhumatus. S Firdausi Achmad Ikhlasul Amin Khalimatussa’diah Kristian Purba. K Liza Natalia Michael Adibuana Moch Rian. A Mohamad Ilham. A Muhammad Jihannudin R.J Nurfatiqa Cahya R.S Nuzul Alfiah Rachel Aura. K Ridha, Mokhammad Santo Cahyo. N Sherlly Ines. W Siti Aminah Siti Nurhasanah Sobit Dianto Yustyan Ellen. F