Edukasi Digital Marketing Sebagai Upaya Peningkatan Pemasaran Terhadap Produk UMKM Di Desa Mojopilang

Mokhammad Ridha (Universitas Mayjen Sungkono)
Feliza Dwi A. P (Universitas Mayjen Sungkono)
Firdausi Achmad (Universitas Mayjen Sungkono)
Nurfatiqa Cahya R.S (Universitas Mayjen Sungkono)
Khalimatussa’diah (Universitas Mayjen Sungkono)
Angel Fortuna S. P (Universitas Mayjen Sungkono)
Muhammad Jihannudin R.J (Universitas Mayjen Sungkono)
Nurul Latifa (Universitas Mayjen Sungkono)
Firda Markhumatus. S (Universitas Mayjen Sungkono)
Ikhlasul Amin (Universitas Mayjen Sungkono)
Michael Adibuana (Universitas Mayjen Sungkono)
Moch Rian. A (Universitas Mayjen Sungkono)
Nuzul Alfiah (Universitas Mayjen Sungkono)
Santo Cahyo. N (Universitas Mayjen Sungkono)
Siti Nurhasanah (Universitas Mayjen Sungkono)
Sobit Dianto (Universitas Mayjen Sungkono)
Liza Natalia (Universitas Mayjen Sungkono)
Siti Aminah (Universitas Mayjen Sungkono)
Mohamad Ilham. A (Universitas Mayjen Sungkono)
Kristian Purba. K (Universitas Mayjen Sungkono)
Yustyan Ellen. F (Universitas Mayjen Sungkono)
Rachel Aura. K (Universitas Mayjen Sungkono)
Sherlly Ines. W (Universitas Mayjen Sungkono)

Jurnal Nusantara Berbakti
Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti

Increasingly sophisticated technological developments can be used for business development. The most obvious impact is being able to increase sales, because digital marketing is a marketing medium that has a huge influence. The general aim of this research is to educate about the impact of digital marketing on sales volume for MSMEs in Mojopilang village. Therefore, we, students of the Real Work Lecture (KKN) at Mayjen Sungkono University, Mojokerto, are providing education to youth youth organizations in Mojopilang village about implementing digital marketing through the Shopee platform and other social media as a tool for marketing bamboo crafts in Mojopilang village. Because basically many of the human resources in Mojopilang village are old, so only the younger generation are able to implement digital marketing like this. From the research results, it is known that digital marketing still needs to be educated and taught to youth organizations to make it easier for business people to market bamboo craft products.