Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced
Azza Akira Syakirina
Program Studi Pendidikan Bahasa Jerman, Fakultas Bahasa dan Seni, Universitas Negeri Medan
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Semiotika pada Logo Hush Pupish dengan menggunakan Pendekatan Teori Robert Roland Barthes Azza Akira Syakirina; Queen Yemima
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 3 No. 2 (2025): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v3i2.457

Abstract

Branding strategy plays an important role in building brand identity and attracting consumer attention. This research aims to analyze the visual elements in Hush Puppies branding with Roland Barthes' semiotic approach. The method used is qualitative-descriptive with analysis of visual signs, including logos, colors, and product designs, based on Barthes' three levels of meaning: denotation, connotation, and myth.  The results show that the Hush Puppies logo, which features a Basset Hound, denotatively depicts a dog with a calm expression. Connotatively, it symbolizes comfort, loyalty, and friendship, which is in line with the product's characteristics that are comfortable for everyday use. The use of neutral colors such as beige and brown creates a warm, simple and elegant impression. The casual and classic product design further strengthens the brand's identity as a symbol of a relaxed and practical lifestyle. At the mythical level, Hush Puppies is constructed as a brand that represents freedom, comfort and quality in everyday life.
Co-Authors Queen Yemima